Handing power to your fanbase is not the newest of ideas in the promo world.
Welsh rockers Feeder tapped into the power of their fans way back in 2004 with the promo for ‘Just A Day’.
The video for ‘Just a day’ was such a big hit, it became an inspiration to Jetplane Landing and Canadian rock band the Barenaked Ladies, for their videos to "Brave Gravity" and "Wind it Up" respectively.
A clutch of promos have returned to this concept and placed the all important fan in the driving seat this month. But now, with the rapid advancement of online and interactive technology, the fans are getting a bit more in the way of fun and games to fuel their devotion.
Indie wailers Bloc Party have gone the way of crowd-sourcing content for their latest video. Made up of mostly fan-submitted mobile phone footage, the video for the group’s song Ares (Villains Remix) delivers a brilliant naïve feel and pulls together a wonderful cross-section of different ideas.
FANtastic! (ha ha).
The new video for The Cold War Kids ‘I’ve seen enough’ has been released with an interactive online version of the Promo. Fans can utilise a simple colour co-ordinated toolbar to change the actual audio as well as muting and un-muting drum sections, vocals, bass and keys. In this fashion fans can almost re-mix the song themselves on the fly, playing around with it until they settle on a version that they like.
Go play here.
More interactive-promo tomfoolery comes from Blac Ionica and Agency Devilfish who designed and directed an imaginative augmented reality music video for young new Columbia Records artist Julian Perretta.
Built around his track "Ride My Star", the video is a 3d trip through Julian’s imagination as he searches for his girl. Using a combination of Flash and Papervision to create the 3D scenarios. This was then developed in Augmented Reality, which uses Flash, your webcam and a special printed "icon" (tracker) to create a fully immersive, interactive video.
The pop-up book designs were created by London based directors Blac Ionica. Zerofractal Studios from Colombia programmed the video in Papervision and Flash, developed and created the accompanying interface.
This is the first time that Augmented Reality has been used on this scale in conjunction with a recording artist, and more than likely will spark the trend in Pop Promos. The icon/tracker will be handed out as part of a flyer at dates on Julian's tour supporting Girls Aloud. It will also be available to download Julian Perretta’s website.
BBH labs in NY have also turned invention up to eleven in the new promo for Japanese post rock band Sour in their new promo ‘Hibi No Neiro’. Managing to produce the video around their day jobs at BBH, the production team started by posting on fan forums asking for people to volunteer for the new music video. Incredibly interest sprung from all over the globe – and the fans took the project whilst the BBH team provided the working framework.
A few months of tight planning and a detailed animatic later – the volunteer fans were ready to pitch in on the promo via the wonder of the webcam. The result is some pretty inspiring stuff considering the budget was a massive $0 and the directing team were based in NY and the band live in Tokyo…
Complaining promo directors…
Be horribly afraid… fan power is here to stay…
http://sour-web.com/
For more znazzy techy world-conquering info like this be sure to check contagious magazine's wildfire section (which we occasionally write for as well...).
Its RAD!!
Welsh rockers Feeder tapped into the power of their fans way back in 2004 with the promo for ‘Just A Day’.
The video for ‘Just a day’ was such a big hit, it became an inspiration to Jetplane Landing and Canadian rock band the Barenaked Ladies, for their videos to "Brave Gravity" and "Wind it Up" respectively.
A clutch of promos have returned to this concept and placed the all important fan in the driving seat this month. But now, with the rapid advancement of online and interactive technology, the fans are getting a bit more in the way of fun and games to fuel their devotion.
Indie wailers Bloc Party have gone the way of crowd-sourcing content for their latest video. Made up of mostly fan-submitted mobile phone footage, the video for the group’s song Ares (Villains Remix) delivers a brilliant naïve feel and pulls together a wonderful cross-section of different ideas.
FANtastic! (ha ha).
The new video for The Cold War Kids ‘I’ve seen enough’ has been released with an interactive online version of the Promo. Fans can utilise a simple colour co-ordinated toolbar to change the actual audio as well as muting and un-muting drum sections, vocals, bass and keys. In this fashion fans can almost re-mix the song themselves on the fly, playing around with it until they settle on a version that they like.
Go play here.
More interactive-promo tomfoolery comes from Blac Ionica and Agency Devilfish who designed and directed an imaginative augmented reality music video for young new Columbia Records artist Julian Perretta.
Built around his track "Ride My Star", the video is a 3d trip through Julian’s imagination as he searches for his girl. Using a combination of Flash and Papervision to create the 3D scenarios. This was then developed in Augmented Reality, which uses Flash, your webcam and a special printed "icon" (tracker) to create a fully immersive, interactive video.
The pop-up book designs were created by London based directors Blac Ionica. Zerofractal Studios from Colombia programmed the video in Papervision and Flash, developed and created the accompanying interface.
This is the first time that Augmented Reality has been used on this scale in conjunction with a recording artist, and more than likely will spark the trend in Pop Promos. The icon/tracker will be handed out as part of a flyer at dates on Julian's tour supporting Girls Aloud. It will also be available to download Julian Perretta’s website.
BBH labs in NY have also turned invention up to eleven in the new promo for Japanese post rock band Sour in their new promo ‘Hibi No Neiro’. Managing to produce the video around their day jobs at BBH, the production team started by posting on fan forums asking for people to volunteer for the new music video. Incredibly interest sprung from all over the globe – and the fans took the project whilst the BBH team provided the working framework.
A few months of tight planning and a detailed animatic later – the volunteer fans were ready to pitch in on the promo via the wonder of the webcam. The result is some pretty inspiring stuff considering the budget was a massive $0 and the directing team were based in NY and the band live in Tokyo…
Complaining promo directors…
Be horribly afraid… fan power is here to stay…
http://sour-web.com/
For more znazzy techy world-conquering info like this be sure to check contagious magazine's wildfire section (which we occasionally write for as well...).
Its RAD!!
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