Friday 21 December 2007
Meribel 2007
Created in 2001 and now in its seventh year, Cannes somewhat cooler boutique-style cousin - the Meribel Ad festival has managed to attract over 1000 of the industries finest and most fearless to chuck themselves down the slopes, conduct some business in the snow and then gather to honour Europe’s best work in the Cristal Awards.
The Festival unites all corners of the ad world: Principal agencies, producers, directors, media buyers, survey companies and TV producers and since 2004 has opened up to the whole of Europe.
This year was the largest Meribel ad festival yet - and we at the Reel were there to check it out.
After a fairly shonky British Airways flight (they managed to completely break quite a lot of the stuff we took with us – nice one BA) and a lengthy journey from the airport we began to climb into the beauty of the Meribel mountain range, and it quickly became apparent why the festival has such a great reputation, and has gained in popularity year on year with industry top brass.
With the clouds beneath us and everyone sporting ski’s and rather big coats, Meribel is a chilly but effective place of business. This year the festival was boasting a few big named speakers such as JC Decaux, and also held several workshops and forums (one from our sister publication Contagious).
So, Beautiful setting, 1000 industry players, what was the bloody work like we hear you cry!??
The award winners this year were well deserved, with the overall winner going to a rather famous drumming simian, that has not only conquered the UK, but now appears to have bashed his way to the top spot in Europe also. Fallon’s ‘Gorilla’ for Cadbury’s won the grand Film Cristal.
The rest of the award winners were as follows – and can all be found on The Reel site.
Grand Crystal: ‘Gorilla’ Cadburys
Food / Beverage: ‘Cake’ Skoda
Insurance / Banking: ‘Never trust a man’ Mercator Insurance
Services (other than financial) ‘Belonging’ Orange
Public Awareness Messages ‘Ocean Initiatives’ Surfrider Foundation
Tourism / Sport ‘Hotel’ PS3
Retail: ‘Backstage’ Harvey Nichols
Media: ‘Gali the Alligator’ 13EmeRue
Beauty: ‘Sea of Skin’ Vaseline
Fashion: ‘Dangerous Liaison’ Levis
Charities: ‘Scary Tale’ Dr Dee Dawson for PAED
A warm mug of cocoa, and few dinners later (coupled with a bunch of of black runs under our belts) The Reel will most certainly be back in the cold climes of Meribel next year to see what’s what and who is tumbling down the slopes at high speed…
Thursday 20 December 2007
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