BBC Switch - Red Bee Media

BBC mans have low’ed their usual swagness and flexed a BARE HEAVY new selection of gully content for the boy dem’ and gyal dem seen. Its called BBC Switch, Get me family!

If you understand all of that – well done. If you don’t – you are clearly very old and we will translate for you here:

The wonderful people at the BBC have recently announced that they are to extend their content for 12-16 year olds under the cross platform Banner of BBC Switch.

(Ok no more yout’ speak)

Whilst Switch will not involve a new service or channel – the brand will be launched across major terrestrial channels Radio 1 and BBC 2 and has been designed to occupy the prime time ‘teen zone’ between 7pm and midnight on radio and a 4 till 6 weekend slot on BBC 2. Switch will be made up of a mixture of home grown content and new programming curated from across the water including, what is being touted as the new OC, “Falcon Beach”.

The new BBC 2 home grown music show ‘Sound’ will be presented by the budding partnership of Annie Mac and Nik Grimshaw, whilst Radio 1’s Surgery will be fronted by the ever opinionated Kelly Osbourne - both promising great music and teen related banter.

To launch the new brand the clever chaps and chapettes at Red Bee Media have produced this fantastic TV campaign and series of interstitials aimed squarely at the younger Switch demographic.

You won’t understand what they are saying. You will long to be young again. There is nothing you can do about it. But I think you will agree – its all rather nice…

So this summer is gonna be CHUNG and HECTIC FAMMO! Switch is SWITCHIN’ on us – its gonna be BIG in the GAME!

C U L8R M8 etc etc… (OK, we lied about no more yout’ speak)

NewsReel 19.11.07

The NewsReel is the new way for you to tell us your news and for us to tell everyone. Please send any adland news you may have at your disposal to sam@thereel.net and we'll do our best to make sure it appears here.

2AM in Harmony with Korine




















The Apollo Cinema on Regent Street was the venue for an exclusive screening of director Harmony Korine’s first film in 8 years, last week. The former wunderkind writer of Larry Clark’s ‘Kids’ and director of ‘Gummo’ and ‘Julien Donkey-Boy’ introduced the film to the specially invited audience including some hand-picked figures from the advertising industry and a couple of representatives from The Reel, on Wednesday. The event was hosted by 2AM Films, who are representing Harmony in his bid to establish himself as an ad and promo director. Featuring some great performances, particularly from Diego Luna in the lead role, the film focuses on the lives of a group of celebrity impersonators, including the aforementioned Luna as Michael Jackson and Samantha Morton as Marilyn Monroe, living in an idyllic hideaway in the Scottish highlands. Werner Herzog features in occasional interludes as a Reverend leading a group of South American nuns.

Website Wonder











Digital production company B-Reel and Fallon have come together to create a particularly unique ‘infinite’ website. The site has been built to promote the Sci Fi Channel’s re-imagining of 'The Wizard of Oz', entitled ‘The Tin Man'. It utilises ‘Zoomquilt’ technology, looping stunning flash scenes together, to create a continuous zoom that feels like it’s pulling you deeper into what looks to be an amazingly realised world. If you don’t get too mesmerised by the technology and pretty pictures you can stop and learn more about the mini-series featuring Alan Cumming and Richard Dreyfuss that premieres in the US on 2nd December and will surely be crossing the Atlantic soon after.

To view another remarkable 'Zoomquilt' animation click here

Cristal on ice









This year’s 7th Meribel Ad Festival, which will take place from December 11th to the 16th, will feature a new ranking for the most awarded advertising agencies, networks and producers, called the « Cristal Ranking ».

Following Donald Gunn, who has previously awarded the best in the European rankings of the Gunn Report at Meribel over the past four years, Patrick Collister will present the 2007 Won Report exclusively for the Festival, which will also include cross-media work.

The Won Report is an annual analysis of the world’s best direct marketing and digital advertising as measured by the quantity and quality of the awards won. It is compiled by Patrick Collister and has been published since 2003.


Weekly short film festival








Short and Sweet, the only weekly short film festival in London, has been going from strength to strength since its launch nearly a year and a half ago. In July it expanded into the West End and now runs on Mondays on Brick Lane and Tuesdays at AKA WC1. Founder Julia Stephenson and her small team work tirelessly to deliver the best in short films, music videos and animation from around the globe, with the intention to inspire, unearth some of the best new talent around and provide a great and FREE place to network.
Channel 4 will once again be present this week so an extra special programme has been planned, featuring work from: Laurie Hill, Emily & Matthew, Jeroen Offerman, Ed Roe & Dougal Wilson,
DA Pennebaker, Martin De Thurah, Marc Reisbig and Keith Bearden.

EVERY MONDAY:
Venue: Cafe 1001, 91 Brick Lane
Time: Films START at 19h30

EVERY TUESDAY:
Venue: AKA Bar, 18 west central street
Time: Films START at 19h00

For more info contact:
ben@shortandsweet.tv
julia@shortandsweet.tv