NewsReel 13/03/08

Remember to keep sending in all your adland news - even if it is just shameless self promotion - and we'll do our best to feature it here. Please send all press releases or anything that could fall under the banner of news to sam@thereel.net.

CORRECTION TO BOOKLET

In the Shorts section of the February Reels the cracking short Bitch was unfortunately credited without a Production Company. The piece was made the by fabulous folk at Mustard, and we apologise profusely for the mistake. To view the short (and you really should 'cause it's great) check out the latest DVD or click here (website subscribers only).

BTAA

The annual BTAA's were held in London last night and adland's hangover is only just relenting. Amongst the big winners were Agency Fallon and Production Company Rattling Stick winning Agency and Production Company of the Year respectively. The Best TV Commercial of the Year went to the mighty Gorilla spot for Cadbury, with executions for Carling, Boots and Levi amongst those scooping up Golds. A full list is featured below, and if any don't ring a bell click here for a
rundown of many Reel featured winners.

Ad of the year: Gorilla

Agency of the year: Fallon

Production Company of the year: Rattling Stick.

Golds:

Alcoholic Drinks - Coors Brewers - Space
Best 30-60 Second Commercial - Skoda - Cake
Best 60-90 Second Commercial - Boots - Moment of Truth
Best 60-90 Second Commercial - Sony - Music Pieces
Best 60-90 Second Commercial - Cadbury - Gorilla
Best 60-90 Second Commercial - Sony - Play-Doh
Best Over 90 Second Commercial - Boots - Here Come The Girls
Clothing - Levi's - Dangerous Liaison
Confectionery and Snacks - Cadbury - Gorilla
European - Skoda - Cake
European - Sony - Play-Doh
Household Appliances - Sony - Music Pieces
Household Appliances - Sony - Play-Doh
International - Proctor & Gamble - Interview
John Webster Award for Best 30 Second Commercial - Skoda - Cake
Retail - Boots - Here Come The Girls
Vehicles - Skoda - Cake

Silvers:

Alcoholic Drinks - Coors Brewers - Out
Best 30-60 Second Commercial - Coors Brewers - Space
Best 30-60 Second Commercial - Sara Lee - Effortless
Best 30-60 Second Commercial - Coors Brewers - Out
Best 30-60 Second Commercial - The Big Yellow Storage Company - Tide
Best 60-90 Second Commercial - Volkswagen - Night Drive
Best 60-90 Second Commercial - Vodafone - Time Theft
Best Over 90 Second Commercial - Vodafone - Cartwheel
Best Over 90 Second Commercial - Vodafone - Time Theft
Best Over 90 Second Commercial - Levi's - Dangerous Liaison
Cinema Advertising - Volkswagen - Toy Story
Cinema Commercials Also Shown on TV - Coors Brewers - Space
Cinema Commercials Also Shown on TV - Levi's - Dangerous Liaison
Cinema Commercials Also Shown on TV - Adidas International - Impossible is Nothing - David Beckham
Confectionery and Snacks - Thorntons - Stuck
European - Levi's - Dangerous Liaison
International Series - Adidas International - Jonah Lomu, David Beckham, Gilbert Arenas
New Advertiser - The Big Yellow Storage Company - Tide
Retail - Boots - Moment Of Truth
Series - Sony - Play-Doh, Experiment, Music Pieces
Telecommunication Services - Vodafone - Cartwheel
Telecommunication Services - Vodafone - Time Theft
Toiletries - Sara Lee - Effortless
TV and Radio Promotions - BBC - Amazing Music - Russell Brand
Vehicles - Volkswagen - Night Drive

Bronze:

Alcoholic Drinks - Diageo - Tipping Point
Best 30-60 Second Commercial - Choice FM - Kill The Gun
Best 30-60 Second Commercial - BBC - People Like Us
Best 30-60 Second Commercial - Olympus - Toddler
Best 30-60 Second Commercial - Thorntons - Stuck
Best 30-60 Second Commercial - Volkswagen - Great Pretender
Best 30-60 Second Commercial - Diageo - Sea
Best 30-60 Second Commercial - Diageo - Tipping Point
Branded Content - Vodafone - Sir Percy
Cinema Commercials Also Shown on TV - Vodafone - Time Theft
Cinema Commercials Also Shown on TV - Sony Bravia - Theatre
European - Audi - Construction
International - Heineken - Jamaica
John Webster Award for Best 30 Second Commercial - Olympus - Toddler
Miscellaneous Consumer Products - Sony - Pose
Miscellaneous Consumer Products - Olympus - Toddler
Miscellaneous Consumer Products - BSkyB Ltd - Static
New Advertiser - Choice FM - Kill The Gun
Newspapers and Magazines - Mail On Sunday - Battle
Retail - John Lewis - Shadows
Retail - The Big Yellow Storage Company - Tide
Series - Adidas International - David Beckham, Everest Boys, Gilbert Arenas
Sponsorship Bumpers - Nestle - Hula, Card Trick, Rabbit, Toast, Skip, Basket Ball
TV and Radio Promotions - BBC - Amazing Music - Chris Evans
TV and Radio Promotions - BSkyB Ltd - Static
Vehicles - Audi - Construction
Viral - Coca Cola - Stockport
Web Based Advertising - Freixenet - The Key To Reserva

Qash-back

Home Alone 2: Lost In New York, Babe: Pig In The City, Crocodile Dundee II – popular culture is full of sequels where the little guy makes a mark in the big city. Following on from last year’s masterful ‘Skateboard’ TV spot, TBWA\London and TBWA\G1 have yet again ripped up the metropolis with the flashy Nissan Qashqai. Following on from the original’s playful nature, the new execution sees the city literally coming to life, the buildings becoming frisky titans who launch the vehicle through the streets like a cat toying with a ball of string.

The ad was directed by Rattling Stick helmer (and Reel favourite) Danny Kleinman, bringing the buildings to life with cheeky movements and clever ‘it-looks-like-a-face’ aesthetics. Spanning a mammoth 8-day shoot with a 170-strong crew, the commercial’s production included closing down Avenue Corrientes, one of Buenos Aires’ busiest streets, for a whole weekend. Speaking of the production, Kleinman says, “We used a lot of big effects, big rigs, dropped cars, and tried to do things which looked spectacular – it was quite a challenge; a big, big production. In a way it would have been a lot easier to create everything in CG, but I think you lose a bit of realness, grittiness and excitement if you go down that route.”

"This is an ad that is going to get people talking about it!” adds Steve Henry, Executive Creative Director TBWA\London, “Following on from the launch of QASHQAI, which involved radical TV ads and a massively successful online campaign, this is a piece of work which really brings out the unique nature of the car. The stunts are really impressive, but what makes the ad fascinating is how Danny has given the buildings such great personalities - like cheeky, mischievous schoolboys playing with the car. QASHQAI really is the ultimate Urbanproof car, and the ad shows that off with great personality and style."

Backed by a big media spend, the TV work will be supported by press and outdoor work and will be followed by the second phase of the viral phenomenon, QASHQAI Car Games and a second year of the mountain bike urban freeride tour, Nissan QASHQAI Challenge.

Project: ‘City Living’
Creative Agency: TBWA\London, TBWA\G1
Copywriter: Chiappe & Saunby
Art Director: Chiappe & Saunby
Agency Producer: Emma Rookledge
Agency Planner: Filippo Dell’Osso
Director: Danny Kleinman
Producer: Johnnie Frankel
Production Company: Rattling Stick
Editor & Editing Co.: Steve Gandolfi
Post Production Co.: Framestore CFC
Audio Post Production: Owen Griffith at Jungle