The NewsReel is the new way for you to tell us your news and for us to tell everyone. Please send any adland news you may have at your disposal to Sam@thereel.net and we'll do our best to make sure it appears here.
Green wing
The digital arm (or should that be wing?!) of Amarillo Films, Amarillo Wing, which launched earlier this year, was among the winners at the second annual Green Awards hosted at the Guildhall last Friday. The three films for ECOutlet ‘If’, ‘Fart’ and ‘Ships in Bottles’ were victorious in the Best New Media category and lived up to their green credentials as the animation for ‘Fart’ was drawn on recycled paper scavenged from a recycling bin.
The virals, created by Marco Puig, have been downloaded over 30,000 times and can be viewed at:
http://www.amarillowing.com/source/project/2007-07_ecout/ecoutlet.htm
If you’re interested in seeing the full list of winners go to: http://www.greenawards.co.uk/winners/winners_2007
LINKS:
www.AmarilloWing.com
www.AmarilloFilms.com
Golden Square dancing at the 'Disqo'
3D animators Matthew Stevens and Michael Little, and designer Daniel Lundh have joined Golden Square and will help fill the space created from their expansion into all 4 floors at number 4 Golden Square. The appointments and move into the fourth floor are part of the expansion of their digital design division, Disqo, and their 3D animation department.
Little, a regular 3D Animation freelancer at Golden Square, is a graduate of 3D Computer Animation at Swansea Institute of Higher Education. Since graduating in 2004, Michael has worked at Escape Studios where he completed a VFX Production Grade course. Michael established and continues to run the Swansea Institute School of Digital Media Forum.
Matthew Stevens joins Golden Square direct from University where he completed a BA in 3D Animation and Visualisation at the National Centre for Computer Animation, Bournemouth University. He recently worked on a Motorola advert for the Red charity campaign directed by Jonathan Glazer.
Daniel Lundh is a 24 year old Swedish motion graphics artist who will relocate from Stockholm where he currently freelances doing motion graphics for the web/video and broadcast television. Ewan Macleod, executive producer at Golden Square, explains why they’ve gone down the staff path, ‘By having designers in house we are able to design the characters from the Agency brief, build and then animate in 3D, offering the whole process to our clients, which is proving invaluable.’ Good news all round then.
LINKS:
http://www.goldensq.com
Watch out for the blank screen at the cinema
If the screen goes blank in the middle of the ads next time you’re at the cinema, don’t be concerned; the projectionist (probably) hasn’t fallen asleep, but your ears are about to be treated to the first ever radio spot aired in a cinema. Wave, RKCR/Y&R and Paul Burke Productions have created the spot for The Times BFI London Film Festival which is designed to work on both radio and in the cinema. Wave’s Aaron Reynolds commented, ‘…the overall effect had to be strong enough to standalone in a cinema without the aid of pictures. I deliberately made the effects big and confident, so that they’d sound totally epic when played out in cinema’s Dolby surround sound.’ Paul Burke of Paul Burke Productions obviously approved and described Aaron’s sound design as ‘quite magnificent.’ He added, ‘Strategically, it seemed the obvious place to run it and there's no law that says a cinema commercial has to have pictures.’ Quite right too, but don’t worry folks, you won’t be finding radio ads on The Reel anytime soon; something tells us it won’t quite work.
If you can't wait - and don't mind listening in slightly less than Dolby 5.0! - click play below.
LINKS:
www.wavestudios.co.uk
http://www.bfi.org.uk/whatson/lff/
Mel - On!
Pepper Melon, a motion-graphics company based in Buenos Aires, Argentina, has just launched. Between them they have a number of years’ experience and have previously worked on pieces for Nike, MTV Latin America, VH1 and Nickelodeon. Directors Tomás García and Fernando Sarmiento have achieved international recognition, including a win at Shift Japan 2007 and being part of the Pictoplasma screening selection 2006 (Berlin), among others.
For more info contact: Fernando.sarmiento@peppermelon.tv
LINKS:
http://www.peppermelon.tv
Two more kids in a Sweet Shop
Two directors from the Southern Hemisphere, Taika Waititi and Sam Holst, have been signed to The Sweet Shop’s roster for worldwide representation. New Zealand based Waititi made the official selection at Sundance for ‘Eagle Vs Shark.’ He’s also directed and written episodes of smash-hit comedy series ‘Flight of the Conchords’ and been Oscar-nominated for ‘Two Cars, One Night.’ Whilst Aussie Holst’s short film ‘Swing’ won the Make a Film. Make a Difference competition hosted by the Transport Accident Commission in Australia and went on to pick up a Silver Clio among other awards and nominations worldwide. He’s spent the past year learning his trade as in-house director’s assistant to Steve Ayson at The Sweet Shop.
Weekly short film festival
Short and Sweet, the only weekly short film festival in London, has been going from strength to strength since its launch nearly a year and a half ago. In July it expanded into the West End and now runs on Mondays on Brick Lane and Tuesdays at AKA WC1. Founder Julia Stephenson and her small team work tirelessly to deliver the best in short films, music videos and animation from around the globe, with the intention to inspire, unearth some of the best new talent around and provide a great and FREE place to network.
EVERY MONDAY: Venue: Cafe 1001, 91 Brick Lane Time: Films START at 19h00
EVERY TUESDAY: Venue: AKA Bar, 18 west central street Time: Films START at 19h00
This week featuring films from: Andrew Kotatko Imery Watson Vincent Baertsoen Colin O’Toole Sil Van Der Woerd Tom & Charles Guard.
For more info contact:
ben@shortandsweet.tv
julia@shortandsweet.tv
LINKS:
www.shortandsweet.tv
Meribel entries closing
The clocks have not long gone back and the nights are closing in; Christmas and the end to another bumper year of creativity are fast approaching. But first, over 900 delegates are set to dust down their ski jackets and descend on the French resort of Meribel for another round of awards and back-slapping. The submissions deadline has been extended to Friday 9th November so visit http://www.meribel-adfestival.com/EN/competitions.html to get them in. See you on the slopes!
