Friday 5 June 2009

Soho ShortsList

The entries are in, the judges are primed and the projectors are oiled (at least we think it’s that way round) – THE RUSHES SOHO SHORTS SHORTLIST IS HERE!



With entries, requests and interest from 112 countries (1,462 cities!) over 1,159 films have been received, 140 of which have been selected for competition. The 18 countries represented this year include Peru, France, Mexico, Chine, Spain, USA, Germany, Japan, The Netherlands, Iceland, Australia, Slovenia, Israel, Ireland, Canada, Luxembourg and the UK. All films had to be under 12 minutes in length without credits and fall into the following competitive categories: The International Award, The Long Form Award, The Documentary Award, The Short Film Award, The Animation Award, The Music Video Award, The Broadcast Design Award and The Newcomers Award.




In keeping with our love of all things filmic and short here at The Reel (especially the film Willow), the festival shortlist is filled with splendid mini-movies, ads and promos that we’ve either seen or are keen to see. The full list of films screening in competition, along with the directors and companies that made the work, can now be seen be seen at www.sohoshorts.com


We caught up with Festival Director Joe Bateman to quiz him on the ins and outs of the selection, and to find out what festival goers have in store from 22nd July.

How do you feel this year's submissions compare to 2008's?

I feel more conscious of the breadth of entries this year. There’s, maybe, slightly less UK driven content (but not hugely so) and we’ve definitely increased our international attention. The standard seems higher and there seems to be more confidence in the narrative. If we had the facility we could have doubled the amount of content we wanted to showcase. It’s a painful experience choosing the final line up.

Why have you chosen to introduce the two new categories?

Every year we look at the volume of work and quietly wish we had more room to show more work. It was clear early on in the entry period that we were receiving more than our usual quota of international entries so we committed to creating a programme for them. At first this was going to be a guest programme, along with our other 12, but then it became clear that with a little extra effort we could deliver the programme in-competition, it was a forgone conclusion. Creating the category meant we could also showcase the strong UK contenders. It’ll also mean that we can provide unique UK Showcases to foreign events, something that we’re currently working on. The Long Form category came about because with the added interest from abroad I was getting a few emails stating “If you were a proper international film festival you’d have a longer running time for your films and except my 20 minute film”, may be that’s a slight generalisation but close enough. I was paranoid enough to think that they had a point, it also meant that any films that may have, dubiously, been hitting the stipulated 12 minute running time now had a legitimate category to compete in.

Can you give us a sneaky heads-up on what events we can expect to see in the festival week, and which ones you're most looking forward to?

Mmm. The opening night premiere feature film will be great, the stand-up comedy should be good too, the ‘all day’ events at BAFTA and London Film Academy will certainly be fun and I’m looking forward to our networking night at The Movieum. We’ve kept a similar set up (to previous years) with the lunchtime seminars and afternoon panel discussions which are always enlightening. We’re also hosting the Advertising Producers Association presenting the CPFE/Shots Young Directors Programme once again and of course the amazing straight 8 programmes. Our two exhibitions, suitably titled DNA and TURD BRAINS, will be fantastic and they’ll be backed up with experimental and very artistic screening programmes. But I think the biggest event for me, and what I always look forward to, is the grand finale, The Rushes Awards Ceremony and the after party! Someone please make sure I get a BIG pint of beer!

Is the legendary Terry Christian hosting the awards show again?

How could he not!

So there we go, shorts, events and turd brains a go-go PLUS Mr Terry Christian! We’ll be there, front row centre, and urge the rest of ya to get involved. The Festival runs over 10 days; Wednesday 22nd July to Friday 31st July, and all the information you could ever wish for can be found on the website - www.sohoshorts.com.

Thursday 4 June 2009

NewsReel 05/06/09

CONTAGIOUS INFECTS CANNES… AGAIN


Our foxy sister-mag Contagious is back in Cannes again this year, taking the stand with Leo Burnett for another exciting instalment of the popular seminar: WILDFIRE.

This year, it will be looking at 'Wildfire Stories'. What are they? I hear you shout… Well allow us to explain:

Digital technology has allowed for the creation of ever more immersive narratives, and the art of storytelling is no longer a linear one. This seminar will be looking at campaigns with a strong talkability factor to faster spread the word: branding strategies that incorporate user-generated or community elements, encouraging people to take on the next chapter; the alternate reality games and fragmented narratives that draw in millions of players; the PR disasters; the heart-warming collaborations; and the myriad ways in which people utilise new technologies to communicate their own personal stories, day in, day out.Leo Burnett and Contagious not only bring delegates the usual showcase of all the most innovative and intriguing creative work from around the world, they also help the audience tell their story. There’ll be plenty of interactivity, and some surprises along the way.
For time and place - just glance up to the shiny wildfire logo - and all will be revealed!
(Wednesday 24th June, Debussy Theatre, 4:00 PM)


Speakers this year include:
Paul Kemp-Robertson, Editorial Director, Co-founder - Contagious
Kevin Flatt, EVP, Executive Creative Director of the Digital Practice - Leo Burnett, Arc USA
Marc Giusti, Group Chief Digital Officer - Leo Burnett UK

Follow them on the latest communication hype factory - Twitter: http://twitter.com/wildfirestories
And don’t forget to check out the Wildfire Tumblr page as well – its weapon:
http://wildfire09.tumblr.com/

GREY LAUNCHES THE SMALLEST WEBSITE IN THE WORLD

Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.

The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam.

To reflect the philosophy that good things can come in small packages (we have been telling ourselves that at the Reel for years now), the service is launched with a micro-site
http://www.greylite.nl/, a website so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.

PRODIGY SIGNS DIRECTOR MATT PALMER

PRODIGY has signed acclaimed director Matt Palmer for representation. Matt’s strong visual sense coupled with his subtle comedic style has created a solid reputation over the many years in advertising production.
Matt started his career as an art director where he developed his skills for some years. As he began to attract interest and become an in demand art director his visual style and creative approach to his work lead him into directing. His strength now lies in storytelling with a strong art director’s eye. Having successfully helmed commercials for clients such as Steinlager, Yellow Pages and Twisties, Matt has become an acclaimed director.
Jonathan Samway, Executive Producer of PRODIGY states ‘Matt is a supreme visual storyteller that is a product of 15 years as a professional filmmaker, I believe that Matt compliments our roster and we are honoured to have him join our team.
www.prodigyfilms.com/matt_palmer

IRIS APPOINTS BT'S KATHRYN PRITCHARD

Iris Worldwide has recently appointed former BT Head of Organisational Development and Design, Kathryn Pritchard, to the newly created role of Global Talent Director.

The appointment comes as the independent agency intensifies its focus on securing the best talent in the industry to help drive aggressive expansion plans across the globe. Pritchard will take up the role in July and will report in to the agency’s joint CEO and founder Stewart Shanley. Her remit will include Board level recruitment, building world class regional management capability and leadership development across the network.

Pritchard brings over 15 years of experience from senior HR roles held at BT, the Royal Mail, and the BBC and has a number of qualifications from some of the world’s finest business institutions including


THE BEATLES INVADE ROCKBAND

The ever famous fab four are to become the focus of the next incarnation of the huge Rockband videogame series. Passion pictures have stepped up to the plate once more with the mighty Pete Candeland to launch the new game… for a sneak peek… look here:



The Beatles: Rock Band game is to be launched in September 2009.

Title: Introduction Cinematic; The Beatles: Rock Band
Client: Harmonix/ MTV and Apple Corps
Production Company: Passion Pictures
Director: Pete Candeland
Producer: Debbie Crosscup
Executive Producer: Hugo Sands
Animation Director: Robert Valley
Character Design: Robert Valley, Ree Treweek (from Shy the Sun)
Backgrounds: Alberto Mielgo, Daniel Cacouault, Lukasz Pazera, Jim Bowers, Alan Aldridge

AND FINALLY...

Sometimes you see an ad, and all you can think is…

...What were they thinking...