Thursday 12 February 2009

A New HYDEing Place

Parisian residents Mr Hyde have recently launched a new media arm of their prestigious company and way to find new directorial talent in the form of ‘Hyde Tube’.

The Hyde Tube concept comprises of a database of work as well as a global short film festival ‘The Eyes Awards’ which will be held in Paris, London and New York respectively.

The Hyde Tube talent bank aims to put advertising agencies, record companies, and brands directly in touch with directors, animators and graphic artists who are willing to direct commissioned works.

If a client decides to work with one of the directors, The Hyde Tube will put them in touch with a production company or affiliate studio that will oversee the production until the films completion and delivery.

Interested!?!? Of course you are! Now look here.

We were so interested that we spoke to the lovely Amelie Couvelaire from Mr Hyde to fill us in on their new venture:

How long have you all been working on Hyde Tube?

We have been working on it and searching for directors for 6 months.

Where did the idea come from?

Agencies and commissioners search more and more talents. Clients want to see a lot of things, they want to have a big choice.


Is this just an extension of Mr Hyde – or is this Mr Hyde adapting the business model of the production world?

The Hyde Tube is an online short films festival. It is not an extension of Mr Hyde but a new way to approach directors and commissioners. We tried to create a new tool, a big quality data bank where you are sure to to see every time new films and new directors. We think our business is too conventional and static. On The Hyde Tube, directors are free, they don't have to sign exclusive contracts. If a job comes to us via The Hyde Tube, Mr Hyde or an affiliate production or studio will produce the film. The idea is to have favored relationships with directors and studios from around the world and work with them to produce very creative films.

The history of Mr Hyde is steeped in Short films – is this the sort of work we can expect to see?

The Hyde Tube brodcasts all kind of creative works : shortfilms, music videos, idents etc... The only restriction is that the film or clips shall not exceed 3 minutes and has to be an original creation.

How many directors can we see?

Today, we have around 100 directors online. If it's a success, hopefuly more and more. We want to offer a big choice but also Quality. It's the big difference with other websites that show videos online. We are inviting every director to submit his work.

Can anyone watch the work?

Absolutely. It is for everyone. No login, no password. It is at the same time a website for general public and a great tool for professionals that are willing to discover and work with new talents.

Is this a place where we can finally see the marriage of FMV Directors, Illustrators, Short Film directors, and all the bits in between?
Yes it is. You can see all types of films on The Hyde Tube. Live action, 2d, 3d, mix media, papercut, animated pictures etc etc..

When can we go to the festival? And can we come!!?
We will let you know as soon as the date is determined, and you are more than welcome!
It will happen end of the year in Paris, London and NYC.

We of course are super excited about the upcoming festival, and will keep you all updated upon when and where you can get the scoop.

Thanks to Amelie Couvelaire for the short notice interview!

NewsReel 13/02/09

Ib drawn to Draw


Directing talent Ben Ib has recently signed to top production company Draw Pictures. Ben’s creative background in short films, digital shorts, live music visuals and VJ work formed the foundations for his ever-increasing success in the music promo world. He has worked with a huge range of artists including Kylie, Robbie Williams, Paul McCartney, Goldie Lookin Chain, Roni Size, Razorlight and Jamelia. His style ranges from high end visual fx to lo fi comedy, his commercial work with the likes of Sunsilk adding yet another string to his directing bow.


Most recently, Ben has completed a promo for trendo-band the Ting-Tings that can be found, along with his other work, here. He’s also one our talented Ones To Watch for January, so basically he’s A BIG DEAL!

Three new Troublemakers

The clever people at Troublemakers.tv have obviously been scouring for new talent recently, as they have just signed three new names to their roster. The talented trio are – Flink (Niko Tziopanos and Timo Schaedel), Kirk Hendry (who’s recently completed short ‘Round’ is, in the words of the Troublemakers themselves, a must see!) and Mato Atom.

Check out the whole shebang on the company’s website - http://www.troublemakers.tv/

Sky Gets Operatic



Following on from our branded entertainment feature from a couple of week’s ago, clever agency Cake has collaborated with Sky Arts, the English National Opera and leading figures from the visual arts – Werner Herzog, Sam Taylor-Wood and Dougal Wilson - to launch Sky Arts Opera Shorts.


Cake has teamed up with each director to create for Sky Arts a three-minute short to accompany a popular aria from the 2008/2009 ENO season. The three films have been produced in order to celebrate Sky Art’s six year sponsorship of the ENO and both organisations commitment to widening the appeal of opera.

Each dealing with a different aria (Sam Taylor-Wood chose Vesti la Giubba from Pagliacci, Dougal Wilson opted for Largo al factotum from the Barber Of Seville, and O Soave Fanciulla from La Boheme was the choice of Herzog – with this sort of knowledge we should be on Universit Challenge), the pieces vary wildly in interpretation. The Reel’s top choice has to be Mr Wilson’s b/w hairy masterpiece, but that might just be because we love the man and everything he does. To check them out for yourself, check out www.skyarts.co.uk.

…And Finally

Not really Reel territory we know, but the combo of ‘The Best Comic Ever’, a much anticipated blockbuster and 8-bit graphics is too good to miss. Following on from the mouthwetting viral campaign (see here and here), Watchmen fever continues with this brilliantly dated beat-em-up. Filling all Double Dragon/Final Fight reminiscers with untold glee, the game not only makes a top Friday timewaster, but also is totally ‘on brand’ for the comic’s universe. God we hate ourselves sometimes.
http://www.minutemenarcade.com/uk/

...And finally finally

Wondered how they got the freaky kids from the Cadbury's ad to wiggle thier brows with such vigor? Wonder no more...


Cadbury's Eyebrow advert, the unseen truth from HappyToast on Vimeo.

Before anyone says - yes we stole this shamelessly from B3TA. We love B3TA. All hail B3TA.