Thursday 12 February 2009

A New HYDEing Place

Parisian residents Mr Hyde have recently launched a new media arm of their prestigious company and way to find new directorial talent in the form of ‘Hyde Tube’.

The Hyde Tube concept comprises of a database of work as well as a global short film festival ‘The Eyes Awards’ which will be held in Paris, London and New York respectively.

The Hyde Tube talent bank aims to put advertising agencies, record companies, and brands directly in touch with directors, animators and graphic artists who are willing to direct commissioned works.

If a client decides to work with one of the directors, The Hyde Tube will put them in touch with a production company or affiliate studio that will oversee the production until the films completion and delivery.

Interested!?!? Of course you are! Now look here.

We were so interested that we spoke to the lovely Amelie Couvelaire from Mr Hyde to fill us in on their new venture:

How long have you all been working on Hyde Tube?

We have been working on it and searching for directors for 6 months.

Where did the idea come from?

Agencies and commissioners search more and more talents. Clients want to see a lot of things, they want to have a big choice.


Is this just an extension of Mr Hyde – or is this Mr Hyde adapting the business model of the production world?

The Hyde Tube is an online short films festival. It is not an extension of Mr Hyde but a new way to approach directors and commissioners. We tried to create a new tool, a big quality data bank where you are sure to to see every time new films and new directors. We think our business is too conventional and static. On The Hyde Tube, directors are free, they don't have to sign exclusive contracts. If a job comes to us via The Hyde Tube, Mr Hyde or an affiliate production or studio will produce the film. The idea is to have favored relationships with directors and studios from around the world and work with them to produce very creative films.

The history of Mr Hyde is steeped in Short films – is this the sort of work we can expect to see?

The Hyde Tube brodcasts all kind of creative works : shortfilms, music videos, idents etc... The only restriction is that the film or clips shall not exceed 3 minutes and has to be an original creation.

How many directors can we see?

Today, we have around 100 directors online. If it's a success, hopefuly more and more. We want to offer a big choice but also Quality. It's the big difference with other websites that show videos online. We are inviting every director to submit his work.

Can anyone watch the work?

Absolutely. It is for everyone. No login, no password. It is at the same time a website for general public and a great tool for professionals that are willing to discover and work with new talents.

Is this a place where we can finally see the marriage of FMV Directors, Illustrators, Short Film directors, and all the bits in between?
Yes it is. You can see all types of films on The Hyde Tube. Live action, 2d, 3d, mix media, papercut, animated pictures etc etc..

When can we go to the festival? And can we come!!?
We will let you know as soon as the date is determined, and you are more than welcome!
It will happen end of the year in Paris, London and NYC.

We of course are super excited about the upcoming festival, and will keep you all updated upon when and where you can get the scoop.

Thanks to Amelie Couvelaire for the short notice interview!

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