BBC mans have low’ed their usual swagness and flexed a BARE HEAVY new selection of gully content for the boy dem’ and gyal dem seen. Its called BBC Switch, Get me family!
If you understand all of that – well done. If you don’t – you are clearly very old and we will translate for you here:
The wonderful people at the BBC have recently announced that they are to extend their content for 12-16 year olds under the cross platform Banner of BBC Switch.
(Ok no more yout’ speak)
Whilst Switch will not involve a new service or channel – the brand will be launched across major terrestrial channels Radio 1 and BBC 2 and has been designed to occupy the prime time ‘teen zone’ between 7pm and midnight on radio and a 4 till 6 weekend slot on BBC 2. Switch will be made up of a mixture of home grown content and new programming curated from across the water including, what is being touted as the new OC, “Falcon Beach”.
The new BBC 2 home grown music show ‘Sound’ will be presented by the budding partnership of Annie Mac and Nik Grimshaw, whilst Radio 1’s Surgery will be fronted by the ever opinionated Kelly Osbourne - both promising great music and teen related banter.
To launch the new brand the clever chaps and chapettes at Red Bee Media have produced this fantastic TV campaign and series of interstitials aimed squarely at the younger Switch demographic.
If you understand all of that – well done. If you don’t – you are clearly very old and we will translate for you here:
The wonderful people at the BBC have recently announced that they are to extend their content for 12-16 year olds under the cross platform Banner of BBC Switch.
(Ok no more yout’ speak)
Whilst Switch will not involve a new service or channel – the brand will be launched across major terrestrial channels Radio 1 and BBC 2 and has been designed to occupy the prime time ‘teen zone’ between 7pm and midnight on radio and a 4 till 6 weekend slot on BBC 2. Switch will be made up of a mixture of home grown content and new programming curated from across the water including, what is being touted as the new OC, “Falcon Beach”.
The new BBC 2 home grown music show ‘Sound’ will be presented by the budding partnership of Annie Mac and Nik Grimshaw, whilst Radio 1’s Surgery will be fronted by the ever opinionated Kelly Osbourne - both promising great music and teen related banter.
To launch the new brand the clever chaps and chapettes at Red Bee Media have produced this fantastic TV campaign and series of interstitials aimed squarely at the younger Switch demographic.
You won’t understand what they are saying. You will long to be young again. There is nothing you can do about it. But I think you will agree – its all rather nice…
So this summer is gonna be CHUNG and HECTIC FAMMO! Switch is SWITCHIN’ on us – its gonna be BIG in the GAME!
C U L8R M8 etc etc… (OK, we lied about no more yout’ speak)
So this summer is gonna be CHUNG and HECTIC FAMMO! Switch is SWITCHIN’ on us – its gonna be BIG in the GAME!
C U L8R M8 etc etc… (OK, we lied about no more yout’ speak)
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