Wave Studios launches in Amsterdam.
Award-winning audio post-production and sound design hot-shop expands operations, opening new studios in Continental Europe
Wave Studios one of London's most respected audio post-production and sound design facility, opens its doors in city-centre Amsterdam, at the heart of the city’s creative hub, on the Herengracht. This month, founders Johnnie Burn and Warren Hamilton, who opened Wave’s UK doors in Soho in 1999, see the culmination of two years work in bringing Wave’s audio expertise and creative talent to the Netherlands.
The UK’s multi-award winning sound design hot-shop capitalises on its reputation at the top of its game with the new facilities in Continental Europe. Wave Amsterdam is designed to service both the local Dutch market as well as the international creative industry and will be working on a local rate card.
Founder Johnnie Burn explains: “Amsterdam is a magnet for creative bureaus. The Dutch are known for their design talent and creative eye, we’re excited about tapping into that. We also considered New York and LA, but expansion into mainland Europe is a better first step. Eventually we’d like to attract business from throughout the Continent, but the Netherlands is certainly our main focus.”
Co-owners Burn and Hamilton assume the role of Creative Directors to oversee projects by their audio-design team, who work from three state of the art studios. These cater for all radio and dubbing needs including Dolby Cinema in 5.1. The studios also have digital picture facilities and access to a vast collection of 200,000 sound effects.
Warren Hamilton points out: “Wave has developed a worldwide reputation for sound excellence because we've built the business on a core ethos of creative distinction, passion for audio and unswerving dedication. Our Engineers are like artists; their creative talents make them an obvious choice for the industry's leading writers and directors."
Established 10 years ago, Wave's very first TV spot was the iconic Guinness 'Surfer' ad which sees horses stampeding through the ocean. Since then, Wave has been responsible for countless ad classics including Sony Bravia 'Paint', Sony 'Balls', Honda 'Grrr', Stella Artois 'Skating Priest', BBC ‘Rush Hour’ and Levis 'Planet'.
http://www.wavestudios.com/
http://www.wavestudios.nl/
Awards Mania.
The Reel was recently invited to attend the 22nd London International Advertising Awards, the winners of which were announced at an epic ceremony in London’s glitzy, velvet draped, Hippodrome. This year saw a grand total of 17,969 entries in total, with categories ranging from packaging design to digital and integrated media. In keeping with the awards’ spirit of rewarding only the ‘right kind of advertising’, only six of the nine categories saw grand prizes awarded at all, with integrated, packaging design and outdoor missing out on the top spot.
Big TV winners that were on the night included the eponymous Fallon ‘Gorilla’ bashing his way to the big prize as well as a slew of other Reel faves winning one of the many, many gold and silvers. Some of the highlights included Shweppes ‘Burst’ Skittles ‘Touch’ and ‘Enemy Weapon’ for Halo 3.
Awards for best haircut and lamest dance were not given out at the event, but we at the Reel are hoping that they will be included next year. Well done to all the winners (and there were quite a few) and thanks to the LIAA for a top night.
For more info the winners this year and details on next years event / submitting work check the LIAA site http://www.liaawards.com/
Mauricio Alarcón joins SCPF.
Mauricio Alarcón joins SCPF to share the Executive Creative Management of the agency with David Caballero. Both will have responsibility over all of the accounts and all of the agency teams, reporting directly to Toni Segarra. With this addition to the team, the restructuring of SCPF’s creative leadership is complete.
Born in 1973, Mauricio Alarcón has spent the past two and a half years working at Crispin Porter + Bogusky on accounts for such names as Burger King or Nike
Mauricio will share the management of the Spanish agency’s creative department with David Caballero, while Toni Segarra will be in charge of overall supervision and strategy coherence.
Toni Segarra comments:
“We continue to work with mature talents who possess a wide range of experience and solid strategic thinking, capable of both dialogue and maximum levels of collaboration with every single one of our clients. We hope that Mauricio’s incorporation will allow him to share his international experience; his first-hand knowledge of the transformation being brought about by digital technology in all areas of day-to-day life; and his fascinating experience in a projects that is one of the most successful in achieving an overall management model with the idea as the fundamental principle, as the seed and process, not as a momentary solution to problems as they arise. We do not understand communication that lacks structure. For this reason, we believe our job is more akin to architecture than to the creation of trends or fashions.”
Cyber Jury Announced.
The Meribel Ad Festivel has unveiled the Cyber Cristal Jury for the 2008 meet.
The award will be under the presidence of :
Stéphane BERINGER, (collège International)
President Tribal DDB Europe, Global Chief Strategic Officer, Tribal DDB Worldwide
Jean-Et ienne BOUEDEC,
E-market ing Manager , La Française des jeux
Florian LANG, (collège France)
Président Di recteur Général , KASSIUS
Its on like donkey kong!
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