NewsReel 05/12/08

Passion Pictures sign new French Directors

Passion Pictures announces the signing of four new directors Sebastien Cannone, Arnaud & Jerome, Dimitri Stankowicz and Jean Lecointre, all of whom are based at the company’s Paris office, Passion Paris. Collectively, these directors’ work spans a range of styles including mixed media, motion graphics, and character animation. Passion Pictures will represent the directors for commercials, music videos and online content in France, the UK and in the USA.

Passion Pictures’ CEO and executive producer Andrew Ruhemann says, “There is an exceptional pool of animation talent in France at the moment, which Passion Paris is perfectly placed to discover. We are very proud to welcome these exciting new directors to our roster.”

Sebastien Cannone

Sebastien Cannone combines live action with realistic CG animation to create beautifully crafted films which both mimic and distort reality. His award winning campaign for Virgin 17 Radio (Best On-Air Ident, Promax BDA Gold 2008) features an array of bizarre but convincingly life-like characters in simple live action settings. They include a giant octopus–like creature moving through a city, a woman whose hair moves as though it were living tentacles and an art gallery containing an enormous metallic sculpture, with a life of its own.
http://www.passion-pictures.com/flash.html#page=d124

Arnaud and Jerome

Film makers Arnaud Delord and Jerome Combe work together as a directing partnership called Arnaud & Jerome, combining their skills in design, live action, and computer animation. Their first project for Passion Paris is a commercial for French ready meal brand Marie which uses a blend of live action settings and animated characters. The distinctive style of their work is achieved using motion capture and CG animation.
http://www.passion-pictures.com/flash.html#page=d123

Dimitri Stankowicz

Dimitri Stankowicz designs and directs animation in a simple, graphic style. Some of his work is 2D animation and some is created in camera frequently using natural textures such as paper, leaves and paint.
http://www.passion-pictures.com/flash.html#page=d114

Jean Lecointre

Jean Lecointre’s surreal narratives are acted out by strange composite characters made out of unlikely objects such as fruit, flowers and biscuits. His quirky, collage animation style uses still photographs, live action and animation which is composited using After FX.
http://www.passion-pictures.com/flash.html#page=d118

For further information please contact Sian at Passion Pictures
Tel: +44 207 323 9933 email: sian@passion-pictures.com


All Stand Up and Welcome Harold

Founded by Director/Producer Lee Scharfstein, creative development, creation and execution company harold group has officially launched in NYC. The boutique entity, comprised of four creative directors/directors, including Scharfstein, will act as both a creative services agency and production company, working in tandem with advertising agencies as well as direct to client.

"I surveyed the advertising landscape and saw a real need for a dynamic specialty firm," noted Scharfstein. "Traditional as well as new media agencies often find a gap between their great ideas and the ability to creatively execute them. Harold's passion for melding technologies to create multiplatform content will aid in making that vital connection with the target audience."

Want more!?? Look here!!

DownloadsVisit harold group


McKenna joins A52

Recently a52's executive producer Ron Cosentino proudly announced the addition of award-winning VFX supervisor and artist Andy McKenna to his full-time staff in the position of Lead Flame Artist. At a52, which is well known for its artful contributions to major commercial, music video and television projects.

Since beginning his career in 1994, he has established himself as one of the world's premier VFX artists working in commercials, music videos and feature films. "For as long as I can remember," he says, "a52 has been one of the most prestigious VFX companies in the United States.

There is a certain sense of style and sophistication to the finish of all work that a52 produces. It's pretty obvious why the top directors all do work here...."

http://www.youtube.com/watch?v=8n71875hvN8 .

Z Animation Receives Annie Award Nomination

TV Commercial Animation company Z Animation has been nominated for an Annie Award in the category of Best Animated Television Commercial for its work on “Sarah,” a traditionally-animated 2D public service spot for agency Martin Williams Advertising in Minneapolis and client Citizens for a Safer Minnesota.

French director/designer Caroline Attia made her American commercial debut with this simple yet emotionally charged anti-gun violence :60 spot. Presented by ASIFA-Hollywood, the Annie Awards will be presented January 30, 2009 at UCLA’s Royce Hall.
When Martin/Williams copywriter Jake Lancaster, VP/Director of Production Stan Prinsen and VP/Group Creative Director Randy Tatum decided to adapt for television what was originally a radio spot, they were drawn to Attia’s playful fashionista style.

“We didn’t want to lead anyone on, but at the same time, we wanted to present this girl’s journey as a happy story, and Caroline’s style lent itself to that,” Prinsen explains. “She is so talented and collaborative, and just hit it coming out of the gate.”Z Animation founder and Executive Producer Peter Barg stated, “I am thrilled for both Caroline and the creative team at Martin/Williams who worked together so closely to make 'Sarah' a reality. It just shows that sometimes, the simplest medium can convey the most powerful ideas.”

Check it out at:

http://www.zanimation.tv/recent.cfm?RecentWorkID=29

http://www.zanimation.tv/

National Zero-G(eographic)

Gravity – overrated isn’t it? I mean, who really needs it. Unfortunately, since Newton ate an apple under a heavy tree and invented the bloody thing we’ve been stuck with it. Or something like that. We don’t know – The Reel deals with ads, not sciences.

Joshing aside, if there’s one thing that pretty much unites all ads it’s the fact that the people, products and places involved are all subject to the laws of physics. Well not any more, as brothers and sisters London have created a set of idents for the National Geographic channel that reduce the G’s to zero!

Made to correspond with the channel’s upcoming Space Week event, the campaign is the first time a TV channel and European agency have filmed in total weightlessness. To achieve the effects, the creative team took National Geographic’s iconic yellow border, 20 cubes of jelly, a rack of pool balls, four balloons, two apples, several torches, four packs of M&M’s shoved them in a G-Force One airplane.

Travelling to the Nevada Desert, the team, headed up by creative directors Steve Shannon of brothers and sisters and Lee Parker of National Geographic Channel UK, experienced weightlessness in a specially-adapted Boeing 727 aircraft - the G-Force One. The same type of plane used by NASA to train their astronauts, the aircraft performed a series of high-altitude flight movements, during which the plane climbed at a 45 degree angle to approximately 10,000 metres before freefalling rapidly in what is known as a parabolic curve. The top of each curve allows 30 seconds of true weightlessness – achieving zero gravity.

The crew experienced 17 parabolic dives in the vomit comet, giving them just eight and a half minutes to record the idents. Strategically positioned camera crews captured each angle, ensuring that every second of zero gravity was recorded on film. Each time zero gravity was achieved, every member of the crew on board was sent floating – lights, cameras and props in hand – as the action commenced. Amazingly, the majority of the shots worked!

The resulting idents are ‘experiments’ in zero gravity with various objects, including a handful of pool balls being hit by the cue ball, the bursting of a balloon filled with water; and crew members sliding up the walls of the plane, throwing each other to play catch. Smartly retaining the shambolic spontaneity of the shoot (for evidence just check out the terrific Making Of) by leaving in the accidental socks and crew floating in to view, the idents contain a truth that wouldn’t be achieved through a CG interpretation of the experience. Coupled with the fact that Nat Geo views got to recommend the items they wanted to go all Jim-Bexley Speed, the resulting work combines the channel identity, explorative nature and sense of fun with aplomb.

http://www.brothersandsisters.co.uk/

News Reel 28/11/08

Dig for Fire Launch cutting edge website.

Digital platforms are changing the landscape and modern production companies are shedding their skins to match the scene. One such chameleon is NY based Dig For Fire.

Since its formation in 2007, the production company Dig For Fire has been marrying the work of established talents and fresh voices, all of whom share the goal of creating best of breed music films lead by the finest independent artists. DFF is now dabbling in branded content as well as new methods of communication.

Recently the collective will launched its own platform http://www.digforfire.tv/ to showcase its broad palate of creative projects and music series. Dig For Fire has already built an impressive archive of inspired music films and has been embraced by the online music community. With the launch of its own devoted site, the company debuts a significant destination intended for both industry types and fans alike.

Setting themselves apart from the rest DFF have a downloadable news widget pulls headline feeds from the other independent music and art blog sites that form the community of which it is a part. Dig For Fire has also opted to turn the site not only into a high def video platform, but also by inviting young visual artists to use the website.

Not only that but DFF (embracing the D.I.Y. spirit of the audience it caters too) invites a new creative voice each month to custom design original site backgrounds and thus develop a kind of virtual gallery and exhibition space existing over the site's established framework. It offers a unique opportunity for artists, designers and photographers to reach new audiences, linking to these creators’ own websites and portfolios.

For more info go to http://www.digforfire.tv/


RUSHES moves in with ITCH Films.

Rushes in partnership with Itch recently announced the reopening of a fully equipped, newly refurbished and re-branded Studio. The new venture combines a state of the art studio space with Rushes’ long-standing knowledge of pack shots and motion control studio shoots. Boutique production company Itch Film, whose founding partner Charlie Paul is a highly experienced food shoot specialist, is perfectly suited for this new collaboration.

The studio has undergone a complete transformation; the stage area has increased in size and there is a stylish, contemporary client area, WIFI internet access and a roof terrace. The studio is equipped with the only permanent Motion Control Camera in central London, making it the most convenient studio for shooting film or video in town. In addition to the Mitchell 35mm camera and Mark Robert’s Flair software, it offers a large range of lenses, filters and lighting, making it hugely versatile - suitable for all sorts of production needs, including VFX, stop-frame animation, blue or green screen shoots, effects element shoots and pack shots.

The highly experienced team are on hand to ensure that shoots run smoothly and production skills are of the highest levels. They will offer advice on comprehensive best quality techniques, performing high or low speed, time lapse and shooting of VFX shots. Packages for shooting, neg developing and post production are available.

Since it’s opening in September, the collaboration has already carried out a number of jobs including brands such as Galaxy, Gillette, Sony and Persil.

Rushes’ Director of Production Carl Grinter commented on the opening: “This is a huge opportunity for us to apply our VFX and post production knowledge to front end shoots for VFX elements, stop frame animation and pack shot versioning, combined with the creative and Directorial support from Charlie, in terms of his huge skills and knowledge in animation, demonstration sequences, food and beauty.”

Itch Film Managing Director Lucy Paul added: “We are very excited about our studio re-development and the installation of the Rushes motion control rig which will tremendously increase shooting capabilities for us. This new partnership will allow our roster of Directors to expand their horizons, which, coupled with our current high end production values, and the benefit of Rushes’ outstanding post expertise, will enable us to offer our clients a smooth running full production service.”

http://www.rushes.co.uk/

http://www.itchfilm.com/


Pirata’s set sail in 08.

Former senior Dare Digital creative duo, ­Eduardo de Felipe and David Boleas, are going solo by establishing a new independent digital production agency called PIRATA. The new outfit opens its doors on 1st December 2008 with initial backing from Work Club.

Launched to provide a hi-end digital production partnership for both advertising and digital agencies, Pirata will specialise in design, production and technical solutions. Pirata’s first commissions are from two leading digital agencies and a major project from an undisclosed top 10 advertising agency. Work will go live in early 2009.

Whereas most production agencies rely solely on digital expertise, each member of the Pirata team has impressive advertising credentials. Eduardo de Felipe was previously Dare’s associate creative director and is a 2009 D&AD judge. David Boleas was formerly creative lead at Dare. Cathy Olmedillas will be providing production and project management experience gained by working for Work Club, Poke and Unit 9. And a top level technical hire will be announced in December 2008.

Between them, Eduardo, David and Cathy have nearly three decades of advertising experience; share many industry accolades, including D&AD, Campaign Digital, Cannes Cyber Lion, IMAA, One Show and Webby awards; have crafted notable campaigns for Sony Bravia ‘Colour Like No Other’, Vodafone, Sony Ericsson Cybershot, Google, eBay, Barclays and PlayStation; whilst also securing pitches for the likes of Sony Europe, Beck’s and BMW.

Pirata’s Eduardo de Felipe said: “UK ad agencies are commissioning much of their high-end digital production overseas. We’re here to offer a face-to-face alternative here in London.”

Work Club’s creative partner, Andy Sandoz, said: "Sail ho! Britain needs more high-end digital craft shops like this. Shame they're all Spanish."

UNIQLO / CANNES Competition.

After winning the Cannes Lions Titanium Grand Prix in 2008, UNIQLO is to produce an official Cannes Lions T-shirt for 2009. The festival and uber-brand have decided to invite people from all over the world to design a memorable T-shirt based on the Cannes Lion logo suitable for distribution at the 2009 Cannes Lions event.

In the Cannes Lions T-shirt Grand Prix competition, previously unpublished designs can be only submitted from November 21, 2008 to the exclusive website:

http://ut.uniqlo.com/utcannes/en/

A Grand Prix-winning design will be commercialized as a T-shirt for distribution at Cannes Lions 2009. All 10 selected entries will be adopted for T-shirts to be sold next summer in UNIQLO.

(We expect ours in the post by June the 1st guys…)

For more info go to www.canneslionsjapan.com/index.html or here if you cant speak Japanese (shame on you) http://www.canneslions.com/


Mustard Sign Animation Director Michael Wright

Mustard Films have signed live action / animation director Michael Wright to their roster for commercials representation. Michael previously directed through Aardman Animation where he began making films using a mixture of 2D animation, Stop Frame, CG and other effects, combined seamlessly with live action.

http://www.mustardlondon.com/

Barnardo's Break The Cycle

Children’s charities have a tendency to tug on the heartstrings in order to raise awareness and contributions – but the past couple of weeks have seen a devastating new campaign for Barnardo’s launched that is more likely to rattle your ticker around its cage than tug on its strings.

Monday 24th saw the TV launch of ‘Break the Cycle’ – a shocking document of an ever-quickening cycle of crime, domestic violence, drugs and despair from which a young girl cannot break free. Through smart editing, painfully emotional scenes flash across the screen, accompanied by a relentless drumbeat of slaps, cries, mocking laughter and demands for money which escalate until the viewer is exhausted and desperate for release. Emotionally draining, the ad forces punters to see the plight of some children and the good work of Barnardo’s.

However, the startling TV spot is just the tip of the campaign’s shocking iceberg. On the charity’s website - www.barnardos.org.uk – is housed the online film ‘Hunting’. Raising the debate around the UK’s demonisation of children, the piece’s grainy, hand-held footage portrays a group of men preparing to tackle their local pest problem. It’s not until they shoot at a group of kids that the viewer learns that every line of their dialogue was written by members of the public about children on newspaper websites (including the shocking line, ‘shoot a few and if that doesn’t work, shoot a few more’).



A direct element to the campaign can be found in the accompanying digital work – viewable here and here - in which the user is invited to interact with the characters from Barnardo’s point of view. An abusive teenage girl shouting at the camera just wants to be told she is worth something. When the viewer clicks on the scream during her rant a voice over translates what she is actually trying to say if only someone would listen. A violent boy destroying his cell is literally crying out for a human touch. The clear call to action at the end of each execution invites viewers to learn more about Barnardo’s work and about what they themselves can do to help.

Speaking of the project Nick Gill, ECD at BHH says, ‘Our new Barnardo’s campaign uses TV and ground-breaking digital banners to drive home the message that even the most troubled children need rescuing’. Barnardo’s UK Director of Communications Diana Tickell adds, “The campaign seeks to remind the public that the children we chastise, fear, expel, despise and lock up, are still children. There is a story behind the behaviour of many of our youth and as a nation we seem to have lost our empathy’.

Shocking and emotive, the new campaign certainly gets its point across. Regardless as to whether it will inspire a heap of folk to dig deep and send over their pennies, the spots and accompanying digital work will certainly make most think twice before judging an unfamiliar youth.

Meribel 08

Meribel 08…

It’s almost upon us.

Cannes smaller, cooler, more discerning boutique cousin is suiting up once more for another round of awards, workshops, seminars and an obligatory bash at the slopes in the 3 valleys.

Launched in 2001 the Meribel Ad Festival has grown steadily over its lifespan. The inaugural festival had just over 300 in attendance and this number has grown to over 1000 for the up and coming 08 meet. In just under 6 years the festival has generated the reputation of the ‘not to be missed’ end of year meet in the European advertising calendar. Considering that Meribel only opened its doors to the rest of Europe in 2004 – that is no mean feat!

The Festival attracts a heady mix of agencies, clients, media buyers, producers, directors and press (pretty much all, sundry and the kitchen sink) and provides a truly unique atmosphere for discussion and networking. Unlike the loud, showy kegger-party that is Cannes, Meribel offers up a quieter, classier, more focussed take on the years advertising. And whilst it may not be as big as its summertime cousin, it certainly doesn’t lack the punch, drawing in industry heavyweights from all over Europe, eager to contribute and indeed, learn.

Founder Christian Cappe recently announced the ambition of the festival, dubbing Meribel as the place to ‘promote European advertising creativity’

Always moving forward, Meribel has enlisted the talents of many industry luminaries to head up debates and give inspirational talks about the industry as a whole. Sister-mag Contagious are at the meet again this year pinpointing the importance of ‘people era’ focussed brands in their groundbreaking ‘wildfire’ forum. Meribel attendees can see who won which quality awards in 08 in Patrick Collister’s ‘Won Report’ as well as taking part in a multitude of other enthralling debates and talks.

We at the Reel are still most excited about The Meribel Young directors Forum, where 8 new directors are invited to the meet to take part in the festivities and have their say. This years Jury consisted of people involved in the all aspects of filmmaking, giving a broad and rich pool of opinion in the selection process.

The jury this year included:

Gérard Pirès Director
Jeremie Noël 2C Associés/Meribel Ad Festival
Olivier Dujol Bellefaye
David Green BETC EURO RSCG
Justine Valletoux CB News
Charlotte Bricard CB News
France Monnet CLM BBDO
Marc Eychenne Dailymotion
Florence Potiee-Sperry DDB PARIS
Christophe Caubel H
Fabien Fournillon Kodak
Valérie Lacoste Kodak
Fabrice Damolini Mikros Images
Gilles Gaillard (DGA) Mikros Images
Pierre Marcus Production WAM
Hani Tamba Director
Hugo Rubini Rubini & Associés
Mickaël Pradignac Shorts TV France
Renaud Chan Studio 37
Pascale Petit Les Temps Modernes


And more importantly - Winning this year was:

Abimbowé by Alex Montoya (Spain)
Bulletproof I wish I where by Brice de la Corte (France)
Interférences by David Bertram (France)
Jésus et les drogués by Antoine Della Maria (France)
Les Williams by Alban Mench (France)
Rémy by Romain Basset et Christophe Berthemin (France)
Retour Simple by Philippe Dufaux (France)
Seeking you by Jean-Julien Pous (Canada/France)


The overall competition in December close the creative year and in past years have acted as a yardstick of the coming international prizes in 09. We look forward to the fresh air and great company that Meribel always offers, and as always, can’t wait to see the new work from the agencies and directors involved!!

P.s...

The Reel will be in Meribel from the 14th - so if you want to meet up... You know where to go!

NewsReel 21/11/08

Hey you!! News us up by emailing editor@thereel.net. In the words of Arnie - 'DO IT!'

Short and Sweet / Getty Images FILM CHALLENGE
Over the past few months, Short & Sweet has been working with Getty Images on a film challenge – asking upcoming helmers to illustrate the many ways in which the Getty archive can be used.

Short & Sweet put forward a selection of talented, undiscovered film makers from which ten directors were chosen and given a brief. From those ten, four very different directors - Laurie Hill, directing team Big Red Button, Jasmin Jodry and Ian Mackinnon with directing partner Dominic Parker - got to make their films come to life. The films will be judged by Eliza Williams (Creative Review), Bill Bungay (CD BMB), Al Maccuish (CD Mother Vision), James Spence (CD BBC) Graham Fink (CD MC Saatchi) and Matthew Butson (Getty Images)

The superfly prize giving for the film challenge plus a special Short & Sweet end of year screening will take place on TUESDAY, 25 November at the AKA Bar, 18 West Central Street - Doors @ 18h30, Films @ 19h30 and entrance (as always) FREE!!!

Get your bums down for what guarantees to be a night of top notch filmic talent.

Partizan gets Eskil-ed

Partizan have signed Daniel Eskils to their roster of directors – whose filmic past includes videos for Those Dancing Days, Alphabeat and Dungen, as well as virals, including one for Boys Noize. Find more info on Daniel and his work here -
http://www.partizan.com/partizan/musicvideos/?daniel_eskils – or wait for you November Reel where you’ll see him in our coveted Ones To Watch section

HRA get Bowl(er)ed over
Hibbert Ralph Animation’s extremely busy autumn period just been crowned with the signing of hot animation newcomer, George Bowler. Since joining in early November, George has already secured a Nokia-sponsored short film commission.

Bristol-based Bowler comes from a graphic design and animation background. His skills include stop-frame animation, graphics and 3D; with his reel demonstrating talent in a wide range of fields: short films, design commissions, stage visuals, titles and idents.

…and finally

We don’t often get to feature spec music promos on our DVD as record labels threaten to punch us in the face with an angry lawyer. That being said, it doesn’t hurt to link to a superb one from our NewsReel, does it? Check out what uber-talented Partizan director Eric Lerner did for opne of his fave Sigur Ros tracks.


[][][][] / "Sigur ros - Gong" / Eric Lerner from Eric Lerner on Vimeo.

What a clever chap

NewsReel 14/11/08

Wave Studios launches in Amsterdam.

Award-winning audio post-production and sound design hot-shop expands operations, opening new studios in Continental Europe

Wave Studios one of London's most respected audio post-production and sound design facility, opens its doors in city-centre Amsterdam, at the heart of the city’s creative hub, on the Herengracht. This month, founders Johnnie Burn and Warren Hamilton, who opened Wave’s UK doors in Soho in 1999, see the culmination of two years work in bringing Wave’s audio expertise and creative talent to the Netherlands.

The UK’s multi-award winning sound design hot-shop capitalises on its reputation at the top of its game with the new facilities in Continental Europe. Wave Amsterdam is designed to service both the local Dutch market as well as the international creative industry and will be working on a local rate card.

Founder Johnnie Burn explains: “Amsterdam is a magnet for creative bureaus. The Dutch are known for their design talent and creative eye, we’re excited about tapping into that. We also considered New York and LA, but expansion into mainland Europe is a better first step. Eventually we’d like to attract business from throughout the Continent, but the Netherlands is certainly our main focus.”

Co-owners Burn and Hamilton assume the role of Creative Directors to oversee projects by their audio-design team, who work from three state of the art studios. These cater for all radio and dubbing needs including Dolby Cinema in 5.1. The studios also have digital picture facilities and access to a vast collection of 200,000 sound effects.

Warren Hamilton points out: “Wave has developed a worldwide reputation for sound excellence because we've built the business on a core ethos of creative distinction, passion for audio and unswerving dedication. Our Engineers are like artists; their creative talents make them an obvious choice for the industry's leading writers and directors."

Established 10 years ago, Wave's very first TV spot was the iconic Guinness 'Surfer' ad which sees horses stampeding through the ocean. Since then, Wave has been responsible for countless ad classics including Sony Bravia 'Paint', Sony 'Balls', Honda 'Grrr', Stella Artois 'Skating Priest', BBC ‘Rush Hour’ and Levis 'Planet'.

http://www.wavestudios.com/
http://www.wavestudios.nl/


Awards Mania.
The Reel was recently invited to attend the 22nd London International Advertising Awards, the winners of which were announced at an epic ceremony in London’s glitzy, velvet draped, Hippodrome. This year saw a grand total of 17,969 entries in total, with categories ranging from packaging design to digital and integrated media. In keeping with the awards’ spirit of rewarding only the ‘right kind of advertising’, only six of the nine categories saw grand prizes awarded at all, with integrated, packaging design and outdoor missing out on the top spot.

BBDO New York made history by scooping a grand total of three grand prizes; for BBC World in the NTM and design categories and for their HBO Voyeur campaign in the digital media category. The office scooped a staggering 39 statues including the three grand prizes.

A fourth was scooped by Colenso BBDO in Auckland for their radio ad ‘Offensive’, to promote the New Zealand Comedy Festival in what amounted to a bumper year for the network. This coincides with the launch of the 2008 Gunn Report, which saw BBDO claim the most awarded network spot.

Big TV winners that were on the night included the eponymous Fallon ‘Gorilla’ bashing his way to the big prize as well as a slew of other Reel faves winning one of the many, many gold and silvers. Some of the highlights included Shweppes ‘Burst’ Skittles ‘Touch’ and ‘Enemy Weapon’ for Halo 3.

Awards for best haircut and lamest dance were not given out at the event, but we at the Reel are hoping that they will be included next year. Well done to all the winners (and there were quite a few) and thanks to the LIAA for a top night.
For more info the winners this year and details on next years event / submitting work check the LIAA site http://www.liaawards.com/


Mauricio Alarcón joins SCPF.
Mauricio Alarcón joins SCPF to share the Executive Creative Management of the agency with David Caballero. Both will have responsibility over all of the accounts and all of the agency teams, reporting directly to Toni Segarra. With this addition to the team, the restructuring of SCPF’s creative leadership is complete.

Born in 1973, Mauricio Alarcón has spent the past two and a half years working at Crispin Porter + Bogusky on accounts for such names as Burger King or Nike
Mauricio will share the management of the Spanish agency’s creative department with David Caballero, while Toni Segarra will be in charge of overall supervision and strategy coherence.

Toni Segarra comments:
“We continue to work with mature talents who possess a wide range of experience and solid strategic thinking, capable of both dialogue and maximum levels of collaboration with every single one of our clients. We hope that Mauricio’s incorporation will allow him to share his international experience; his first-hand knowledge of the transformation being brought about by digital technology in all areas of day-to-day life; and his fascinating experience in a projects that is one of the most successful in achieving an overall management model with the idea as the fundamental principle, as the seed and process, not as a momentary solution to problems as they arise. We do not understand communication that lacks structure. For this reason, we believe our job is more akin to architecture than to the creation of trends or fashions.”

Cyber Jury Announced.
The Meribel Ad Festivel has unveiled the Cyber Cristal Jury for the 2008 meet.

The award will be under the presidence of :

Stéphane BERINGER, (collège International)
President Tribal DDB Europe, Global Chief Strategic Officer, Tribal DDB Worldwide

Jean-Et ienne BOUEDEC,
E-market ing Manager , La Française des jeux

Florian LANG, (collège France)
Président Di recteur Général , KASSIUS

Its on like donkey kong!