Give us your news. Give us your news. We’ll swap it for … er … coverage. And friendly emails. Promise. Sling it to this – editor@thereel.net.
Got boobs?
Hey you! Are you a girl? Do you have all the relevant girl parts? Well Grey Amsterdam is looking for you. The top notch agency is creating a new TV and print campaign for the launch of Pink Ribbon Magazine NL, published by Sanoma Publishers - a charity glossy magazine from which all profits are directly donated to the Pink Ribbon Foundation, Netherlands.
The print work is being created by Ian Rankin. The TV campaign is directed by Chris Palmer of Gorgeous Productions. Launch is end of September. Everyone (and I mean everyone) involved is giving their time free because it's for breast cancer awareness. ECDs (and all round top blokes) Colin Lamberton and Seyoan Vela asked and people climbed on board. Great stuff!!
Now here’s the nub - do you want to have a role in the TV commercial? And so contribute to the fight against breast cancer? In that case Grey are looking for you. It’s a special role - only your breasts are on TV. The team are looking for hundreds of women who want to take part - all ages, all shapes and sizes.
All you need to do is send an e-mail ASAP to pinkribbon@groencasting.nl and include your name, age and cup size. Filming takes place in Amsterdam this month.
The Reel think this is a great sounding spot for a top charity, and would gladly take part if only man-boobs were accepted. Chris even knows his cup size!
MySpace meets The Munsters
The latest work from digital marketing superstars The Viral Factory promoting the Samsung ST550 digital camera is a film inspired by the internet meme ‘Beware the Angles’ which reveals the truth behind some people’s very flattering profile pictures. The campaign uses YouTube Hot Spots to interlink six different films into one, each with a different scenario and character, first showing their ‘good’ angle, then revealing the ugly truth. The different characters include a witch, zombies and an alien, who conceal their identities in a variety of cunning ways.
Samsung has done research showing that a high percentage of photos are now ‘self-shots,’ which are taken to be put up on social network sites, so the camera incorporates the IE feature – an image screen on the front of the camera as well as the back - meaning the person taking the pictures can take better ‘self-shots’ of themselves and their friends. The Reel are prepping their ugly mugs in anticipation.
Shifty DVDs
‘Shifty’, the feature debut of Between The Eyes director Eran Creevy and producer Rory Aitken is out on DVD next Monday. Here’s what Rory has to say about the film:
Empire gave the DVD another 4 star review, both for the film and for the DVD Extras, and said “it’s thrilling and funny, full of affecting performances and real-life bite… you owe yourself the DVD”.
There are lots of DVD extras, including a Behind-The-Scenes documentary in which I feature (talking nonsense), director’s commentary, and some of our music videos from Between The Eyes. There’s also a special edition DVD, exclusive to HMV, which has more extras such as extended interviews with cast and crew, original script and storyboards, etc.
We had our fingers crossed that it would get into at least one supermarket chain, as this is key for DVDs, and the good news is that it’s in every supermarket chain, and it’s DVD Of The Week next week in Tesco, Asda, Morrisons, and WHSmith, as well as on the “Sainsbury’s Recommends” shelf, and “Empire Recommends” shelf in HMV!
As with the theatrical run of the film, the opening week of the DVD is essential to its success – we think that it could have a long life on DVD as the reaction so far has been so positive (96% on rottentomatoes.com!) – but it needs to kick off in the first week for the retailers to believe in it and get behind it.
There we go. No excuses! Get yourself down HMV on Monday and sly a copy for you and your Mum. She’ll like it … honest!
DiD
Jake Sebastian-Wynne, Director/Senior Editor at Prime Focus has made a short film called DiD, and it looks rather splendid.
The film centres on a man who’s suffering from DID (Dissociative Identity Disorder - like Multiple personality disorder) and is attempting to climb a mountain to throw his dead mother's ashes off the top. His other personalities have other ideas though.
Interested? Check out the trailer.
…and finally
Rocky … Turkish style
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