So there it was – Cannes Lions 2009.
Fewer people than usual – certainly. More straight-laced than normal – probably. Less top work on show – hell no!
The Film Lion winners of Cannes ’09 had the usual share of wildcard surprises, saw-that-coming expectations, what-were-they-thinking expulsions and grin-widening shockers. Rather than running through all of the winners – a job done manfully by the official site here – we thought we’d present the Second Annual Reel-Deal Cannes Awards to a choice handful:
The ‘We Told You So’ Award
Philips ‘Carousel’ - TRIBAL DDB Amsterdam / STINK DIGITAL London (Grand Prix)
Not wishing to get all Mystic Meg on this but WE BLOODY SAID THIS WOULD RULE THE AWARDS. Any non-believers out there need only check our pre-Cannes post, our interview with uber-producer Mark Pytlik and the Editor’s Comments in both UK and International April Edition’s DVD booklets. Then again, anyone with eyes, any understanding of advertising or with a penchant for clowns would say the same – and we’ve got all three.
The ‘Don’t Mention Flashmob To Our Pals At Contagious’ Award
T-Mobile ‘Dance’ – SAATCHI & SAATCHI London / PARTIZAN London (Gold)
Clever idea, perfect timing and it actually WORKED (i.e. people texted, SMSed, videoed the event with their mobiles).
The ‘Finally Putting My Film Degree To Good Use’ Award
Stella Artois ‘Dial Hard’ – MOTHER London / LANDIA Buenos Aires (Gold Campaign)
Funny enough for the casual viewer, but the sniper-sharp touches make this a stand-out campaign for lovers of the nouvelle vague.
The ‘Made Our Mums Happy’ Award
Washington Lottery ‘Birds’ – PUBLICIS IN THE WEST Seattle / STICKS+STONES STUDIOS Hollywood (Silver)
Heartwarming and emotive without a dollar sign in sight (surely a first for an American lottery ad!). Plus, we’re sure you see a penguin smile!
The ‘So Pretty It Made Our Eyes Hurt’ Award
Tiji ‘Balloon’ – DDB Paris / WANDA PRODUCTIONS Paris (Silver)
Anyone who’s stumbled across a copy (digital or otherwise) of The Reel before will know we love animation, but this is one piece we actually want to marry and have babies with.
The ‘Most Likely To Fire Up Geldof And Kofi’ Award
Environmental Defense Fund ‘Polar Bears’ – OGILVY New York / BISCUIT FILMWORKS Los Angeles (Silver)
A smart, simple idea executed perfectly.
The ‘Took Us A While To Get It On The DVD But Was Worth It’ Award
Shelter ‘House Of Cards’ – LEO BURNETT London / Outsider London (Silver)
Beautiful the second we saw it ... and managing to retain its beauty though endless can we/can’t we calls to agency and production company.
The ‘Milk Came Out My Nose’ Funny Award
Pizza Pops ‘Robot Friend’ – COSSETTE Toronto / HOLIDAY FILMS Toronto (Silver Campaign)
Simple, hilarious, heartwrenching. We wish we had a robot friend.
So there we go, Cannes in a can. Keep an eye on our blog/newsletter in the upcoming weeks, as we’ll be posting the fruits of our labours sporadically (including an interview with the E-Street’s and Soprano’s ‘Little’ Steve Van Zandt). On a parting note, enjoy one of our picks from the Saatchi & Saatchi New Director’s Showcase:
The ‘Don’t Mention Flashmob To Our Pals At Contagious’ Award
T-Mobile ‘Dance’ – SAATCHI & SAATCHI London / PARTIZAN London (Gold)
Clever idea, perfect timing and it actually WORKED (i.e. people texted, SMSed, videoed the event with their mobiles).
The ‘Finally Putting My Film Degree To Good Use’ Award
Stella Artois ‘Dial Hard’ – MOTHER London / LANDIA Buenos Aires (Gold Campaign)
Funny enough for the casual viewer, but the sniper-sharp touches make this a stand-out campaign for lovers of the nouvelle vague.
The ‘Made Our Mums Happy’ Award
Washington Lottery ‘Birds’ – PUBLICIS IN THE WEST Seattle / STICKS+STONES STUDIOS Hollywood (Silver)
Heartwarming and emotive without a dollar sign in sight (surely a first for an American lottery ad!). Plus, we’re sure you see a penguin smile!
The ‘So Pretty It Made Our Eyes Hurt’ Award
Tiji ‘Balloon’ – DDB Paris / WANDA PRODUCTIONS Paris (Silver)
Anyone who’s stumbled across a copy (digital or otherwise) of The Reel before will know we love animation, but this is one piece we actually want to marry and have babies with.
The ‘Most Likely To Fire Up Geldof And Kofi’ Award
Environmental Defense Fund ‘Polar Bears’ – OGILVY New York / BISCUIT FILMWORKS Los Angeles (Silver)
A smart, simple idea executed perfectly.
The ‘Took Us A While To Get It On The DVD But Was Worth It’ Award
Shelter ‘House Of Cards’ – LEO BURNETT London / Outsider London (Silver)
Beautiful the second we saw it ... and managing to retain its beauty though endless can we/can’t we calls to agency and production company.
The ‘Milk Came Out My Nose’ Funny Award
Pizza Pops ‘Robot Friend’ – COSSETTE Toronto / HOLIDAY FILMS Toronto (Silver Campaign)
Simple, hilarious, heartwrenching. We wish we had a robot friend.
So there we go, Cannes in a can. Keep an eye on our blog/newsletter in the upcoming weeks, as we’ll be posting the fruits of our labours sporadically (including an interview with the E-Street’s and Soprano’s ‘Little’ Steve Van Zandt). On a parting note, enjoy one of our picks from the Saatchi & Saatchi New Director’s Showcase:
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