Sports giant adidas and Amsterdam’s 180 have recently finished a five part series that will have Rugby fans (and especially All Black fans) up in burly joyus rapture. ‘Inside The Black Jersey’ follows arguably the greatest rugby team of all time, and current world number ones, The New Zealand All Blacks. (We won’t mention that they choke at virtually every world cup… erm…).
Produced by 180’s production arm U-Turn and their digital wing RIOT the campaign focuses on one player and one game in each chapter, giving a measured look at the raw emotion, tension and struggle the team went through each and every leg of the tour.
The series manages to give unprecedented access to the camaraderie and mechanics of the world famous squad. Instead of focusing on the usual hype and hysteria surrounding the team, this campaign follows them intensely during their Grand Slam tour and shows an intimate portrait of what it is really like to be on tour with the world’s greatest rugby side.
Produced by 180’s production arm U-Turn and their digital wing RIOT the campaign focuses on one player and one game in each chapter, giving a measured look at the raw emotion, tension and struggle the team went through each and every leg of the tour.
The series manages to give unprecedented access to the camaraderie and mechanics of the world famous squad. Instead of focusing on the usual hype and hysteria surrounding the team, this campaign follows them intensely during their Grand Slam tour and shows an intimate portrait of what it is really like to be on tour with the world’s greatest rugby side.
The branded content campaign tells the story from five different perspectives within the team and features star players such as Richie McCaw, Dan Carter and Ali Williams. Splitting the films up into 5 separate themes, we are able to see a broad spectrum of players and stories, from how they feel to carry the title of being an ‘All Black’ to what it means to captain such a prestigious side.
It’s not just the players that are the focus of the documentaries. We also get a rare insight into what it is to coach the mighty All Blacks. World class coaches Graham Henry, Steve Hansen and Wayne Ross Smith tell us what it is like to be the men who decide who gets the black jersey (no mean feat!).
180 are seeding the 10 minute documentaries online, and using the new adidas platform adidas.tv as the launchpad. Rugby fans will be able to enjoy the long format films during May and June of this year.
For oval ball aficionados that can’t wait to find out the order of release you need look no further…
Chapter 1: All Blacks vs. Scotland “The Captain”
Richie McCaw talks about what it is like to be the All Black wearing the captain’s armband. We find out the challenges of a tour, how Richies time is structured and a bit about what the boys in black do in their downtime.
Chapter 2: All Blacks vs. Ireland “The Rookie”
Kieran Read to gives us the lowdown on his first international tournament as an All Black. He talks about his season of firsts: His first selection, first jersey, and first game. We watch the Rookie at team training and we find out just how hard you have to work to make the first 15.
Chapter 3: All Blacks vs. Munster “The Character”
Ali Williams names the fun guys on the team. We learn a little more about the teams’ social life and how the guys wind down.Ali travels to meet the locals in a traditional Limerick Pub and hear from what it is like to be in Munster.
Chapter 4: All Blacks vs. Wales “The Coaches”
We hear from coaches Graham Henry, Steve Hansen and Wayne Ross Smith what it is like to be the men who decides who gets the black jersey. They talk candidly about the players and each other. What are their strengths? What are their weaknesses? We find out what they think of each other. We have seen the coaches looking serious in press conferences and on the sideline, for the first time ever we see them as human beings, as guys who are also mates, who share the huge responsibility of leading the world famous all black team
Chapter 5: All Blacks vs. England “The Playmaker”
Told through the eyes of Daniel Carter we hear from him on what is it like being one of the All Blacks’s top points scorers. The film captures the tension, focus and aspirations leading up to the AB’s most important match of the tournament. We see him at goal kicking practise, and find out if there is such a thing as a perfect kick. Where is the sweet spot on the ball? He shares with us the way that he handles the pressure and what techniques he uses to stay calm and focused.
It’s not just the players that are the focus of the documentaries. We also get a rare insight into what it is to coach the mighty All Blacks. World class coaches Graham Henry, Steve Hansen and Wayne Ross Smith tell us what it is like to be the men who decide who gets the black jersey (no mean feat!).
180 are seeding the 10 minute documentaries online, and using the new adidas platform adidas.tv as the launchpad. Rugby fans will be able to enjoy the long format films during May and June of this year.
For oval ball aficionados that can’t wait to find out the order of release you need look no further…
Chapter 1: All Blacks vs. Scotland “The Captain”
Richie McCaw talks about what it is like to be the All Black wearing the captain’s armband. We find out the challenges of a tour, how Richies time is structured and a bit about what the boys in black do in their downtime.
Chapter 2: All Blacks vs. Ireland “The Rookie”
Kieran Read to gives us the lowdown on his first international tournament as an All Black. He talks about his season of firsts: His first selection, first jersey, and first game. We watch the Rookie at team training and we find out just how hard you have to work to make the first 15.
Chapter 3: All Blacks vs. Munster “The Character”
Ali Williams names the fun guys on the team. We learn a little more about the teams’ social life and how the guys wind down.Ali travels to meet the locals in a traditional Limerick Pub and hear from what it is like to be in Munster.
Chapter 4: All Blacks vs. Wales “The Coaches”
We hear from coaches Graham Henry, Steve Hansen and Wayne Ross Smith what it is like to be the men who decides who gets the black jersey. They talk candidly about the players and each other. What are their strengths? What are their weaknesses? We find out what they think of each other. We have seen the coaches looking serious in press conferences and on the sideline, for the first time ever we see them as human beings, as guys who are also mates, who share the huge responsibility of leading the world famous all black team
Chapter 5: All Blacks vs. England “The Playmaker”
Told through the eyes of Daniel Carter we hear from him on what is it like being one of the All Blacks’s top points scorers. The film captures the tension, focus and aspirations leading up to the AB’s most important match of the tournament. We see him at goal kicking practise, and find out if there is such a thing as a perfect kick. Where is the sweet spot on the ball? He shares with us the way that he handles the pressure and what techniques he uses to stay calm and focused.
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