Work Club, the new agency from the founders of 
However, the most striking aspect of the films is the music specially composed by BAFTA-winning composer Laura Forrest-Hay, there’s much banjo, violin, trumpet and glockenspiel playing and we’re sure even the grumpiest baby will be made chirpy by the joyous sounds. Susie Willis, mother of three and founder of Plum Baby, said of the idea behind the 3 x seven-minute films, ‘Great taste for me is about discovery, trying things you have never tried before and developing and exciting the senses. These feel-good films hopefully do just that – and give mums a special relaxing experience with their baby.’
To make the experience as beneficial for parents and babies as possible, the process of creating the films was supervised by Baby Psychologist Dr Pat Spungin, who was very positive about the innovation of Plum Vision, saying, ‘It is so important for mums to have relaxing, quality time with their babies. Plum Vision offers a wonderful experience of the sights and sounds of nature in your very own home. It is so refreshing to see something for babies, which just uses natural images, as opposed to cartoons and computer graphics.’
The whole idea of 'relaxation' means that the films are best viewed on a wireless laptop in a comfortable environment for parent and baby, but either way, the overall effect marks a new beginning for branded content as the brand increasingly enters the periphery and the target audience becomes more widespread and varied, moving away from the previous media savvy demographic.
The films are accompanied on the Plum Vision site with tips for mums and dads on how to interact with their babies while watching the films together, parents can also comment on the films and share favourite chapters with other users. Take a look at www.plum-vision.co.uk.
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