NewsReel 31/01/08

Remember to keep sending in all your adland news - even if it is just shameless self promotion - and we'll do our best to feature it here. Please send all press releases or anything that could fall under the banner of news to sam@thereel.net.

Silence is golden

You may be forgiven for thinking that The Reel have gone Super Bowl crazy, what with our excellent irreverent look at The Super Bowl ads Vs FA Cup Final ads as this week’s feature, and next month’s forthcoming Super Bowl special. However, it’s worth mentioning that Pepsi intend to use their millions of dollars wisely by hitting Super Bowl viewers with a wall of silence this weekend. The ad is believed to be the most prominent ad featuring American sign language and will surely grab the viewers attention when their ears fail to pick up any sound from the ad. We’ll have it for you in our Super Bowl special next month but if you can’t wait that long contact our parent company Xtreme for a special Super Bowl deal:

http://www.xtremeinformation.com/resources/superbowl/superbowl08_info.pdf


Hoxton Sqaure receives (K)KO blow

KKOutlet, set up by the Amsterdam based communications agency KesselsKramer, is now up and running at 42 Hoxton Square.

The multifunctional office combines communications agency with a shop selling products & books and a gallery showcasing artists, designers & photographers.

As the name suggests, it is an outlet for all the different aspects of the agency's work from advertising to product development and design to publishing.

To accommodate the hybrid office, the interior has been designed by architectural firm FAT, who also recreated the KesselsKramer office – a church in Amsterdam. The Hoxton Square space has been sliced diagonally in two to create an unusual division between the different working environments.

KKOutlet is already gaining a strong local team. Yen Yen Ho, the managing director, is in place at KKOutlet with backing from Erik Kessels and Engin Celikbas (respectively Creative Director and managing director of KesselsKramer).
Richard Walker – who worked with KesselsKramer previous to becoming CD at Wieden + Kennedy in Amsterdam – will join as Creative Director in March.


New director pitches his tent at Camp David

Johan Skog has joined Camp David from MFL Film. The Finnish helmer had ‘Fountain of Youth’
for Nokian Reinkaat featured in The Reel way back in 2004.