Wednesday 23 January 2008

NewsReel 23/01/08

Remember to keep sending in all your adland news - even if it is just shameless self promotion - and we'll do our best to feature it here. Please send all press releases or anything that could fall under the banner of news to sam@thereel.net.


VES-tival


The Visual Effects Society have announced the nominations for the 6th annual VES Awards to be held in the austere surroundings of the Kodak Grand Ballroom in Hollywood on Sunday February 10th – thankfully a Hollywood awards ceremony that shouldn’t be effected by the writer’s strike that’s crippling the town.

Australian-based visual effects company FUEL VFX have been nominated for the VES Award for 'Outstanding Visual Effects in a Commercial' for BMW 'Hydrogen'. FUEL are finalists alongside some of the world's best known VFX houses: Digital Domain, MPC, Method Studios and Framestore.

VFX Supervisor Simon Maddison comments that ‘although the work is technically challenging we believed the final result should belie this and appear simple and elegant. The director wanted a stylised treatment to the CG water - the concept was not so much about the physics of liquids but about using the beauty of liquid motion to describe the BMW technology in a creative and artistic way.’

The 25-seconds of CG animation, at HD resolution, was completed at Fuel in just 3 weeks. The result illustrates the breakthrough technology of the BMW 'Hydrogen 7' - it's a car that produces water emissions instead of CO2.

The full list of nominees in the category are:

BACARDI - Bacardi Sun
Vittorio Giannini, Franck Lambertz, Robin Carlisle, Nico Cotta

ZUNE - The Ballad of Tina Pink
Luisa Murray, Laurent Ledru, Katrina Salicrup, Miles Essmiller

BMW - Hydrogen
Simon Maddison, Dave Kelly, Mike Bain, Sam Cole

BMW - Road
Chris Fieldhouse, Jay Barton, Ron Herbst, Dave Stern

SMIRNOFF - Sea

William Bartlett, Scott Griffin, Dan Seddon, David Mellor

Check out the excellent ‘Hydrogen’ spot below.




Stranger than Passion



Passion Pictures has launched a new company called Strange Beast which will represent an international roster of emerging new talent including Encyclopedia Pictura, Amautalab, Lorenzo Fonda, The Blackheart Gang, Takeo, and James Price. The company is committed to developing creative opportunities for these artists across all media platforms including commercials, web based media, music videos, short films and art exhibitions.

For more information about Strange Beast and the directors visit the website www.strangebeast.tv

Short & Sweet

This week Short & Sweet teamed up with Straight 8 to screen two different straight 8 selections on Monday and Tuesday evening, along with the usual great work from established and new directorial talent. Entry is, as always, free.

Next week's Short & Sweet will be at the usual time and place:

Monday: Cafe 1001, 91 Brick Lane. Films start at 7pm.

Tuesday: AKA Bar, 18 west central street. Films start at 7pm.


Rushes Soho Shorts Festival

Rushes Soho Shorts Festival has renamed its ‘Title Sequence & Idents’ category as ‘Broadcast Design’, opening up the category to work including brand-related short films.
The 10th festival will start in the far away and heady days of Summer, on July 23rd, and will run for ten days. Festival organisers will be accepting entries up until Friday April 25th. Check the newsreel closer to the time for more information on one of the best industry events of the Summer.

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