NewsReel 27/03/09

Jacobs and Hussey Rokkit to the top

Luke Jacobs (former Head of Production at Rokkit) and Nick Hussey (fresh from running The Ebeling Group in London) are now MD and Executive Producer of Rokkit respectively.

Jacobs said "Nick is very connected and well regarded. He's always done sales, but in an innovative way for London. He builds trust through being knowledgeable and understanding what agencies need. He hates the pushy sales thing. What you see is what you get, I really wanted that for us. And he has the experience for us to share the workload."

“We're a production company that you go to with solutions. That agencies and media folk can get advice from, and we have the directors and production skills for all solutions. It's a new world out there and whilst many are concerned, we feel optimistic and comfortable".

Hussey, getting stuck in to the big love-in, said "Rokkit have an awesome roster. The most exciting set of directors I can think of. I would say that, but that’s why I'm here.

“I'd always eyed those guys jealously. I thought there was such enormous potential there. We reckon that with Luke's production and management experience and me concentrating on the sales/marketing/relationship stuff, we compliment each other perfectly. I'd heard that Luke and the guys are good, down-to-earth people, and when you couple that with the most vibrant directors in Europe, it's the best combination I can think of in London."

Hussey will work with Director’s Rep Oli Hammerton in getting the message out.
"I've been watching Oli and it's great to be working with him. He's a self-taught, genuine and clued-up rep. He cares about the directors and the work, and isn't just party party. But he can drink two G&Ts without slipping into a coma, unlike me" said a slightly jealous Hussey.

We can’t wait for the wunder-team to get up to speed. In the meantime, check out the company's impressive roster here – www.rokkit.tv.

Getting Skimmer for summer

Are your Twitters in a clutter? Your Facebook lost its place? Your Blogger bungled up? Well fear not, ‘cause Fallon have created something to get your social networks … er … networked. Skimmer is a new lifestreaming tool that serves as a dashboard for a person’s social networks. The ap saves users the time and hassle of manually checking Facebook, Twitter, Flickr, YouTube, and Blogger by consolidating the feeds into a single stream of relevant content on the desktop. And it looks well pretty. And it’s free. Result!

We love the idea of brands/agencies/companies providing clever solutions like this, so keep it up bods and boddesses. Grab your copy here - http://www.fallon.com/skimmer.

Calling all Dwarfers


Remember Red Dwarf? Funny sci-fi sitcom. Had the fella off Corrie, the bloke from Scrapheap Challenge, Gordon Brittas and the singing voice of one of the Fireys from Labyrinth. Six good series and two shonky ones. Used the word smeg a lot. Mostly liked by teenage boys, but we knew a girl who liked it too. Her name was Kelly.

Yeah you know it.

Anyway, it’s back on the UK TV station Dave this Easter and Red Bee Media have created a clever little ARG (Alternate Reality Game) for it. Acting like a story-telling treasure, users control their Cat Nav (see what they did there) to reveal the location of the crew’s long-awaited re-union whist hunting for clues and hidden links that will slowly reveal exclusive content online.

Aimed mostly at nerdstroms like us (as most ARGs are), the campaign manages to balance some of the excessively complex puzzle based elements that consign most ARGs to the deepest darkest forums with simple tasks that reveal genuinely interesting content. Whilst we’re not sure the show will actually be any good (going to Coronation Street … really!?!), the online game and footage is certainly engaging enough for a visit.

http://www.listerscominghome.co.uk

Film Friends FOREVER!!!

God we love films here at The Reel. Sure, they can’t all be Back To The Future, Big Trouble In Little China or The Expendables, but all movies, long or short, usually manage to find a cosy space in our hearts. Because of this we love film events, especially ones that say they’ll be our friends forever – so we bloody love www.filmfriendsforever.com and their marvellous attitude towards the flicks.

Here are a couple of their upcoming events, including one featuring Reel fave Eran Creevy:

Film Friends Forever / 1st April 2009
As Obama vowed to restore Science to its rightful place in his historic inauguration speech, Film Friends Forever will be exploring the role of science in short films with a selection based on science and science fiction. We will delight and surprise you with wars taking place in the future, visualisations of invisible fields, animal behaviour and more!
http://www.filmfriendsforever.com/events/shorts-promos-evening-science-1st-april-2009

Preview Screening / Shifty / 17th April 2009
Shifty, the portrait of a drug dealer is based on Eran Creevy's teenage experiences, and boasting convincing performances from a cast of rising stars, the film was funded by Film London's Microwave scheme, and delivered after a shooting schedule of just 18 days.
http://www.filmfriendsforever.com/events/shifty

See you there!

And finally…

If, like us, you were left green with envy at the lucky party goers who got to hang out with Run DMC, Becks and the Ting Tings (the TING TINGS!!) for adidas’ Originals campaign, be prepared to go yellow with envy at this smart Simpson’s parody. Using footage from the series’ 20+ year history, the spot is a viral favourite created by SKY to celebrate the platinum anniversary of show and station. Enjoy.

Where Were They?

This years Comic Relief spot saw no less than 13 brand mascots come together on camera and make a plea for consumer cash. But the crazy gang were not vying selfishly for their bit of the everyman’s pie – in fact the group were asking you not to buy teabags, or insurance or cereal or freeze-dried potatoes.

They were asking you to give to charity…



But who was missing from this brand mascot list of champions? Was this really the premiership of brand talismans ... or had they missed a couple?

We at the Reel thought they had missed a trick on a few…

Douglas - The Lurpak Man

Aardman’s superb trumpet playing maniac could have been the perfect play-pal for the angry mentalist meat man from Pepperami. Whilst the former is a bit of an animal, the buttery fellow’s dulcet tones could have spread a little more comedy gold on the piece.

Flat Eric

Levi’s 90’s talisman was an ideal sparring partner for the PG-tips Monkey. We were thinking a cage, an octagon and a fatman tag team partner to level Johnny Vegas… the smart money would have been on Matt Lucas being in his corner.

Homepride's Fred

Fred the flourgrader has been on the English tellybox since the dawn of time. Okay not the dawn of time, but Fred has been entertaining and flogging homepride flour since 1964. Why then did he not make it into the golden 13? Probably because he was too busy giving millions of pounds to Comic Relief or something…

Barry Scott

Missing out the undisputed king of bargain basement advertising and screaming VO’s ‘Barry Scott’ was a criminal faux-pas on the part of the Comic Relief team. We were flabbergasted that he wasn’t present, with his dirty penny ready to educate and entertain. Interestingly Scott has several foreign cousins Martin Grellis (in Australia) and Dan Dolan (in North America) who both have a penchant for Reckitt Benckiser.product “Easy-off BAM” and loud voice overs… hmmm….

Kia-Ora Crows

It’s too orangey for Comic Relief… Or rather it hasn’t been on the box for several years, which more than likely wrote these fabulous feathered junglebook-style characters out of the picture.

Mr Muscle

A wobbly re-brand from weed into weight-lifter was probably the reason that Mr (that’s actually his first name) didn’t make it into the hallowed comic relief 13. We preferred him when he was a douchebag…

The Milkybar Kid

Tough. Strong. Cant go wrong. Which bits of his resume didn’t Comic Relief look at? I mean, this kid was a NO BRAINER! Im assuming that current ASA rules have shackled the bespectacled hero to a cross or something, because really and truly, the Milkybar Kid should have been there.

P.S. We didn’t do Tony the Tiger because quite frankly, the idea of a talking tiger that eats frosted flakes is quite preposterous. HE WOULD HAVE EATEN EVERYONE IN THE ROOM!

NewsReel 20/03/09

More news from the advertising week. If you want in, chuck your press releases at editor@thereel.net and we'll give 'em a look!

Steven Sander’s in to Transparent

Former Quiet Storm director, Steven Sander, joins Transparent for UK representation. A Cambridge University graduate, Steven started his film career as a runner at Union Films, where he shot his first commercial, a spec film for Weetabix. which proved to be so popular with the client, it was actually broadcast, opening the door to paid for commissions from BT, Nokia, News International and BMW Mini, amongst others.

A multi faceted talent, Steven has also directed, shot and edited, a number of award winning short films and documentaries, most recently three outstanding films for Channel 4's Three minute Wonder, profiling relationships between sports coaches and their proteges, In 2008 Steve edited his first feature film "New Town Killers" while his harrowing commercial "Torture By Any Other Name" won Silver at The European Creative Advertising Awards and was featured in the APA 08 Collection of the best UK ads of the year, marking him as someone to watch.

Don’t just take these hastly cobbled press release words for it, check out his good stuff here - http://transparentuk.com/downloads/sander_showreel.mov

Anonymous gets some Purchase


Production and management firm Anonymous Content has hired the dynamic, two-man filmmaking team of David and Ian Purchase to its Commercial, Integrated, and Feature Film divisions.

On joining Anonymous' roster David Purchase exclaims, "Anonymous Content is an amazing company. There was hardly a decision to be made. It was a wonderful opportunity that presented itself and we are extremely happy to be working with them."

The Toronto-born brothers have earned an industry-wide reputation for putting together entertaining independent feature films with little to no budget, showing an impressive resourcefulness that bodes well for their professional prospects. The pair has single-handedly tackled nearly every aspect of their past projects soup to nuts (ed: We had to Google to find out that this means ‘from beginning to end’ in American. It is now part of Reel lexicon).

http://www.anonymouscontent.com/

Psst!

Not To Scale’s Steve Scott has joined forces with PSST! 3, a collaborative film project consisting of 17 films made by a team of 51 designers, directors, animators and composers.

The mission of PSST! is to produce original short films through collaborations, with each film being comprised of three sections produced by three different teams: the beginning, middle and end. The concept is derived from the Dadaist game of Exquisite Corpse and the children’s game Telephone and applied to the arts of motion graphics, animation and film-making. Got it?

If you’re massively confused, just come to the London screening on Thursday, 26th March. It will be screened at the Bodhi Gallery @ 7pm, 214 Brick Lane, London, E1 6SA.

http://psstpassiton.com

…and finally


You know we like a spot of Friday fun here at The Reel, so here’s a dose of web-based magic to give your digits a Daft Punk feel. Using the familiar Hawkings-like vocals of the duo’s Harder, Better, Faster, Stronger, the web-app allows you to create a vocorchestra of uplift. Kudos Najle, kudos.

http://www.najle.com/idaft/

News Reel 13/03/09

DANNY VAIA JOINS FEEL

Young British commercials director Danny Vaia has announced his decision to join Feel films for U.K. commercials representation. Danny, who until recently, was one half of the directing duo Danny & Ezra, is best known for his Nike spots. The executions display a highly creative mix of live action and visual fx/animation often combined with humour.

Danny who studied architecture at Kingston and Westminster Universities before turning his attention to design and graphics, went on to create print campaigns for the likes of Playstation, Peugeot, Nike and Adidas to name a few.

In 2000 Danny teamed up with Ezra Holland to form half of the multi-disciplinary design and media collective General Lighting And Power where they combined their talents to make short films and 3D animation. They went on to direct pop promos for the likes of Groove Armada and Goldfrapp whilst at the same time adapting short films for use by clients such as Hoegaarden and Audi.

Following their move in 2006 to Serious Pictures, the duo directed a variety of spots for Clients such as Cobra Beer, Christian Aid, Black & Decker, Radox and J&B Whisky. In 2008 Danny & Ezra split as creative partners to pursue their individual directing careers.

Most recently, Danny has shot a series of idents for National Geographic. With this venture he became a member of a very select club - consisting of three members - of directors to have filmed commercials in zero gravity! The Reel covered the story last year – if you missed it (shame on you) its still online here.

SONY CALL ERIC FOR HELP

Sony Ericsson and mobile operator 3 are launching a nationwide competition on Facebook on the 16th March as part of a new campaign aiming to drive awareness of new handset, the C510 Cyber-shot.

The phone is the first to offer the Facebook Mobile application, a unique feature which allows users to receive their friends’ Facebook status updates automatically and as they happen. Facebook users are encouraged to become a friend of daredevil and all over dood Eric, who has been designed to create a venemous climate of facebook envy... So get ready to be green.

Every day for six weeks from 16th March, friends of Eric on Facebook can win prizes via his status by clicking through to www.sonyericsson.com/ericsstatus http://www.sonyericsson.com/ericsstatus

SOMETHING OUT OF NOTHING

Michael Jansen and Bas Korsten, highly awarded ex-DDB Executive Creative Directors and co-founders of Selmore, have officially started Nothing this week.

Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally. The Nothing office, built entirely of cardboard, was designed by internationally recognized designers Alrik Koudenburg and Joost van Bleiswijk.

Michael Jansen had this to say:

“Nothing is about the power of ideas, about how a single idea can transform nothing into something. Using a cheap throw-away material to build a unique and memorable work space, seemed a good way to materialize this thought.”

Nothing’s goal is simple: turn consumers into brand advocates by any means to hand. This approach sees Jansen and Korsten creating meaningful brand experiences ranging from product innovation and store design, to employee training programmes and, yes, even TV campaigns.

Bas Korsten went on:



“Technological innovation is developing at an amazing pace and so is the role of social persuasion, due to the wildfire growth of online social networks and blogs. At the same time traditional mass communication is being met with increased cynicism. This means that brand advocates are quickly becoming a brand’s most valuable asset”.

Alongside Nothing is ‘Nothing Ventured’, the company’s in-house business concepts development arm. Nothing Ventured sees the likes of architects, industrial- and 3D- designers and online specialists come together to make their ideas happen. Current projects include an experiential measurement product, a web-based travel platform, an international webshop for young fashion designers and even a new sport, with all the accompanying commercial opportunities. These initiatives can be brought to market both as stand-alone ventures or to directly benefit clients.

Wow!

http://www.nothingamsterdam.com/.

MERIBEL POSTER COMPETITION

Every year the Meribel Cristal Festival launches a Poster Contest for European creatives.The aim of the contest is to create the Festival visual support that will be adapted on all the communication tools (website, flyers, press releases, catalogues, newsletters,...) The contest is free.

Deadline to return the projects:Friday 10 April 2009.

For more info check here!

CANNES ANNOUNCE NEW JUROR

Hispanic agency la comunidad announced today that co‐founder and creative director Jose Molla was chosen as the sole U.S. juror for the Outdoor Lions at the 56th International Advertising Festival ‐ Cannes Lions. The category, representing creativity in all forms of out‐of‐home media, including digital, billboard, and point of purchase, will be led by Jury President Akira Kagami, Global Creative Director for Dentsu Japan.

AND FINALLY…


We stumbled upon this website recently at The Reel - and felt that we had to share its magnificence with our loyal readers. Its nothing short of genius.

http://www.badpaintingsofbarackobama.com/

BTAA 2009 - WHO WON WOT?!

What do Mothers, Rattling Sticks and a massive loaf of Hovis have in common? They’re all big winners in the 2009 BTAA (British Television Advertising Awards), that’s what!!

Handed out at London’s Grosvenor House on the evening of Wednesday 11th March, the '09 BTAA saw a plethora of top notch TV spots receive graded gongs. In the top slot, Miles Calcraft Briginshaw Duffy’s Hovis ‘Go On Lad’ ad triumphed, winning The Thinkbox Award for Best Television Commercial of the Year.

Elsewhere, Mother scooped The Adstream Award for Most Successful Agency of the Year as well as picking up a further Gold Award for its PG Tips ‘Breakfast’ ad. VCCP picked up two Gold Awards for its Home Office Binge Drinking Awareness ad called ‘Binge Female’. CHI & Partners also won two Gold Awards for its Britvic Drench Water ‘Brains’ work. Both Ogilvy and AKQA won a Gold Award apiece for their Comfort ‘Naturists’, and PG Tips ‘Queen’ ads respectively.

The Directors of the BTAA voted for Reel faves Traktor to receive The Chairman’s Award for an outstanding contribution to the commercials industry. The brilliant Rattling Stick won The Panalux Award for Most Successful Production Company of the Year – nicely coinciding with their upcoming feature in the March UK Reel DVD. Finally Joe & Co were awarded The BTAA Fellowship for an outstanding contribution to the production of commercials.

The awards, chaired by Charles Crisp, Head of TV at Red Brick Road, were chosen by a jury of 20 leading industry figures including Zoe Bell, Head of TV at Mother, Daniel Kleinman founder of Rattling Stick, Fleur Castell, Digital Cinema Media, Jonathan Mildenhall, Vice-President, Global Marketing Strategy & Creative Communications, Coca-Cola and Carolyn Bradley, UK Marketing Director, Tesco.

The hugely successful evening was presided over by the BTAA chairman Martin Bowley. You can find out more info at www.btaa.co.uk, or scroll down to see the full champion list (with a few of our fave clips thrown in!).

GOLD AWARDS

THE THINKBOX AWARD FOR BEST TELEVISION COMMERCIAL OF THE YEAR
Breads & Cereals
Hovis "go on lad" made for Miles Calcraft Briginshaw Duffy by Rattling Stick
Creative team: Gavin Torrance and Danny Hunt
Director: Ringan Ledwidge

SOFT DRINKS
Britvic Drench Water ‘Brains' made for CHI & Partners by Rattling Stick
Creative: Ewan Paterson
Director: Ringan Ledwidge

BEVERAGES
PG Tips ‘Breakfast' made for Mother by Hammer & Tongs
Creative team: Stuart Outhwaite, Al McCuish, Darren Bailes and Ben Middleton
Director: Garth Jennings

BEVERAGES (VIRAL)
PG Tips ‘Queen' made for AKQA by Red Bee Media
Creative team: Leo Thom and Ben Oliver
Director: Chris Balmond

HOUSEHOLD SOAPS & DETERGENTS (VIRAL)
Comfort ‘Naturists' made for Ogilvy Advertising by Thomas Thomas Films
Creative team: Sue Higgs and Tony Haigh
Director: Jim Gilchrist

PUBLIC SERVICE ADVERTISING
Home Office Anti Binge Drinking Awareness ‘Binge Female' made for VCCP by Gorgeous
Creative team: Matt Gilbert and Dave Tokley
Director: Vince Squibb

BEST 30-59 SECOND TV COMMERCIAL
Home Office Anti Binge Drinking Awareness ‘Binge Female' made for VCCP by Gorgeous
Creative team: Matt Gilbert and Dave Tokley
Director: Vince Squibb

BEST 60-90 SECOND TV COMMERCIAL
Britvic Drench Water ‘Brains' made for CHI & Partners by Rattling Stick
Creative: Ewan Paterson
Director: Ringan Ledwidge

BEST OVER 90 SECOND TV COMMERCIAL
Hovis ‘Go On Lad' made for Miles Calcraft Briginshaw Duffy by Rattling Stick
Creative team: Gavin Torrance and Danny Hunt
Director: Ringan Ledwidge

SILVER AWARDS

MISCELLANEOUS CONSUMER PRODUCTS
Philips Satinelle Ice Epilator ‘Karis' made for DDB London by Sonny
Creative Team: Neil Dawson, Tim Charlesworth, Grant Parker and Michael Kaplan
Director: Fredrik Bond

VEHICLES
Volkswagen Golf ‘Enjoy The Everyday' made for DDB London by Outsider
Creative Team: Graeme Hall and Noah Regan
Director: Scott Lyon

TRANSPORT & TRAVEL
Transport For London ‘Awareness Test' made for WCRS by Gorgeous
Creative Team: Tom Spicer, Simon Aldridge, Kit Dayaram and Vince Chasteuneuf
Director: Chris Palmer

TRANSPORT & TRAVEL (VIRAL)
Transport For London ‘Awareness Test' made for WCRS by Gorgeous
Creative Team: Tom Spicer, Simon Aldridge, Kit Dayaram and Vince Chasteuneuf
Director: Chris Palmer

PUBLIC SERVICE ADVERTISING
Home Office Anti Binge Drinking Awareness ‘Binge Male' made for VCCP by Gorgeous
Creative Team: Matt Gilbert and Dave Tokley
Director: Vince Squibb

CLOTHING
Nike ‘Turning Spanish' made for 72&Sunny by Outsider
Creative Team: Jon Matthews and Bryan Rowles
Director: James Rouse

CLOTHING (VIRAL)
Diesel ‘Diesel SFW XXX' made for and by The Viral Factory
Creative Team: The Viral Factory
Director: Keith Schofield

COMPUTER SOFTWARE
BBC iPlayer ‘Penguins' made for RKCR/Y&R by Red Bee Media and Gorgeous
Creative Team: Paul Silburn
Director: Vince Squibb

CHARITY
Barnardo's ‘Break The Cycle' made for BBH by Sonny
Creative Team: Dominic Goldman, Nick Allsop and Simon Veksner
Director: Jeff Labbé

TV & RADIO STATION PROMOTIONS
BBC3 ‘Fearless' made for Fallon by Red Bee Media
Creative Team: Joe De Souza and Sam Walker
Director: Steve Bendelack at Spank Films

BEST 30-59 SECOND TV COMMERCIAL
Home Office Anti Binge Drinking Awareness ‘Binge Male' made for VCCP by Gorgeous
Creative Team: Matt Glbert and Dave Tokley
Director: Vince Squibb

Nike ‘Turning Spanish' made for 72&Sunny by Outsider
Creative Team: Jon Matthews and Bryan Rowles
Director: James Rouse

Volkswagen Golf ‘Enjoy The Everyday' made for DDB London by Outsider
Creative Team: Graeme Hall and Noah Regan
Director: Scott Lyon

BEST 60-90 SECOND TV COMMERCIAL
Nike ‘Turning Spanish' made for 72&Sunny by Outsider
Creative Team: Jon Matthews and Bryan Rowles
Director: James Rouse

CINEMA
Orange Goldspot ‘Snoop Dogg' made for Mother by Hungry Man
Creative Team: David Kolbusz, Rob Doubal and Augusto Salo
Director: Bryan Buckley

Orange Goldspot ‘Rob Lowe' made for Mother by Hungry Man
Creative Team: David Kolbusz, Rob Doubal and Augusto Salo
Director: Bryan Buckley

Orange Goldspot ‘Anjelica Huston' made for Mother by Hungry Man
Creative Team: David Kolbusz, Rob Doubal and Augusto Salo
Director: Bryan Buckley

CINEMA ADAPTATIONS OF TV COMMERCIALS
Hovis ‘Go On Lad' made for Miles Calcraft Briginshaw Duffy by Rattling Stick
Creative Team: Gavin Torrance and Danny Hunt
Director: Ringan Ledwidge

SPONSORSHIP BUMPERS
Volkswagen Passat ‘Poodles', ‘Snail', ‘Gymnast', ‘Baby' made for DDB London by Stink
Creative Team: Ben Tollet and Emer Stamp
Director: Neil Harris

BRONZE AWARDS

VEHICLES
Audi Quattro ‘Grip' made for BBH by Outsider.
Creative Team: Adi Birkinshaw and Paul Yull
Directors: Dom & Nic

CORPORATE
Virgin Atlantic ‘Love at First Flight' made for RKCR/Y&R by Partizan
Creative Team: Pip Bishop and Chris Hodgkiss
Director: TRAKTOR

TRANSPORT & TRAVEL
Virgin Atlantic ‘Love at First Flight' made for RKCR/Y&R by Partizan
Creative Team: Pip Bishop and Chris Hodgkiss
Director: TRAKTOR

PUBLIC SERVICE ADVERTISING
Transport for London ‘Awareness Test' made for WCRS by Gorgeous.
Creative Team: Tom Spicer, Simon Aldridge, Kit Dayaram, and Vince Chasteuneuf
Director: Chris Palmer

COI FRANK ‘Pablo' made for Mother by Hotspur & Argyle
Creative Team: Scott Harris, Ed Warren, and Damien Eley
Director: Big Red Button

INTERNATIONAL
Orange ‘Rewind City' made for Publicis Conseil by Rattling Stick/Wanda
Creative Team: Olivier Camensuli and Frederic Royer
Director: Ringan Ledwidge

Discovery Channel ‘Boom DeYaDa' made for 72&Sunny by Outsider
Creative Team: Jason Norcross and Bryan Rowles
Director: James Rouse

CHARITY
Foundation For The Study Of Infant Death ‘Pain' made for JWT London by Hungry Man
Creative Team: Laurence Quinn and Mark Norcutt
Director: Steve Hudson

BBC iPlayer ‘Penguins' made for RKCR/Y&R by Red Bee Media / Gorgeous / Passion Pictures
Creative Team: Paul Silburn
Director: Vince Squibb

TELEVISION AND RADIO STATION PROMOTIONS
BBC4 ‘Purple Haze' made for RKCR/Y&R by Red Bee Media and Strange Beast
Creative Team: Nick Simons and Jules Chalkley
Director: James Price

Radio 2 ‘A Bit of A Mix Up' made for RKCR/Y&R by Red Bee Media and Outsider
Creative Team: Ted Heath and Paul Angus
Director: James Rouse

BBC ‘White' made for RKCR/Y&R by Red Bee Media
Creative Team: Mike Boles and Jerry Hollens
Director: Malcolm Venville at Therapy Films

BBC iPlayer ‘Penguins' made for RKCR/Y&R by Red Bee Media / Gorgeous / Passion Pictures
Creative Team: Paul Silburn
Director: Vince Squibb

BEST 20-29 SECOND COMMERCIAL
Wall's ‘Baby' made for Beattie McGuinness Bungay by Rattling Stick
Creative Team: Ian Heartfield and Matt Doman
Director: Danny Kleinman

THE JOHN WEBSTER AWARD FOR BEST 30 SECOND COMMERCIAL
Volkswagen Polo ‘Dog' made for DDB London by Independent
Creative Team: Dylan Harrison and Fergal Ballance
Director: Noam Murro

BEST 30-59 SECOND COMMERCIAL
Audi Quattro ‘Grip' made for BBH by Outsider
Creative Team: Adi Birkinshaw and Paul Yull
Directors: Dom & Nic

Virgin Atlantic ‘Love at First Flight' made for RKCR/Y&R by Partizan
Creative Team: Pip Bishop and Chris Hodgkiss
Director: TRAKTOR

BEST 60-90 SECOND COMMERCIAL
Shelter ‘House of Cards' made for Leo Burnett by Outsider
Creative Team: Dan Fisher, Peter Gossell, Rick Brim, and Jay Hunt
Directors: Dom & Nic

Transport for London ‘Awareness Test' made for WCRS by Gorgeous
Creative Team: Tom Spicer, Simon Aldridge, Kit Dayaram, and Vince Chasteuneuf
Director: Chris Palmer

Barnado's ‘Break The Cycle' made for BBH by Sonny
Creative Team: Dominic Goldman, Nick Allsop, and Simon Veksner,
Director: Jeff Labbé

Phillips Satinelle Ice Epilator ‘Karis' made for DDB London by Sonny
Creative Team: Tim Charlesworth and Michael Kaplan
Director: Fredrik Bond

C4 ‘Handguns' made for 4 Creative by Channel 4
Director: Brett Foraker

Virgin Atlantic ‘Love at First Flight' Made for RKCR/Y&R by Partizan
Creative Team: Pip Bishop and Chris Hodgkiss
Director: TRAKTOR

BEST OVER 90 SECOND COMMERCIAL
Honda ‘Live' made for 4 Creative by North One
Creative Team: Tom Tagholm and Craig Hanratty
Director: Tim van Someren

BBC iPlayer ‘Penguins' made for RKCR/Y&R by Red Bee Media / Gorgeous / Passion Pictures
Creative Team: Paul Silburn
Director: Vince Squibb

COMMERCIALS SHOWN IN CINEMAS AS WELL AS ON TELEVISION
Volkswagen Golf ‘Enjoy the Everyday' made for DDB London by Outsider
Creative Team: Graeme Hall and Noah Regan
Director: Scott Lyon

BBC3 ‘Fearless' made for Fallon by Red Bee Media
Creative Team: Joe DeSouza and Sam Walker
Director: Steve Bendelack at Spank Films

Cinema Series of commercials
Orange Goldspot ‘Snoop Dog', ‘Rob Lowe', ‘Angelica Huston', ‘Dennis Hopper' made for Mother by Hungry Man
Creative Team: David Kolbusz, Rob Doubal, and Augusto Sola
Director: Bryan Buckley

NewsReel 06/03/09

Horrobin joins Smoke and Mirrors.

Mark Horrobin formerly of MPC has joined Smoke & Mirrors as Head of Telecine .

Mark joins with over 10 years of experience and has worked with some of the most highly respected directors in the business.

His impressive showcase of work speaks for itself, including the More 4 Kubrick season for 4 creative and most recently the one off Cadburys Wispa ad for Fallon not forgettingthe new Sony Bravia-Dome spot.

Mark’s naturalistic warmth and attention to detail within his work has earned him a place amongst the most talented and respected colourists in London.

To watch a collaboration of Marks work just click over to http://www.smoke-mirrors.com/

Hungry Man in the mood for a bit of Lemon.

Hungry Man has recently aquired the skills of Argentinan native Lemon, as they join Hungey Mans healthy roster.
Surrounded by art at a young age, Lemon came to directing by way of photography.

“My mother has a degree in art and used to give courses to young people in our living room. As a kid I used to spy on them, it really left an impact on me,” he says.

It wasn’t a straight path to directing for Lemon; originally he studied law and worked in an attorney’s office for almost 5 years. Needing some more inspiration in his life, Lemon left everything behind and went to live in Barcelona where he taught himself cinematography.

“I used to sneak into the University of Catalunia’s library every single day of the week and would watch four movies a day,” he says. “I learned all the shots by heart.”

Returning to Buenos Aires in 2000, Lemon began working as an assistant director at Peluca Films and then signed on with Rebolucion in August 2005.
In 2007, he won the Grand Prix for his Impulse’s campaign (co-directed with Armando Bo) at San Sebastian, and Silver at Cannes. Lemon continued to win many other awards in 2008 including bronze at the Clio’s & at the New York Festival for his work on Sprite “Graffiti”, as well as the Impulse Campaign. Additionally, he received bronze at San Sebastion for Mox’s “Masoquistas”. In continuing his success, Lemon was listed among talents like Tom Kuntz, Frederick Bond and Noam Murro for the Gunn Report as one of the most awarded directors in the world in 2008.

“Lemon’s reel is one of the best we have seen from South America recently” says Alex Mehedeff, Hungry Man Rio Manager & Executive Producer. “His work shows how dedicated and focused he is in developing great performances and adding his visual influences within the frame.”

Sir Martin Sorrel to Lead Cannes 09 debate.

Sir Martin Sorrell, CEO of WPP Worldwide, returns to Cannes to guide a heavyweight panel of global marketing leaders in a discussion on how the recession is affecting the industry now and how it will shape its future. Joining Sir Martin on stage will be Marc Pritchard, Global Marketing Officer of P&G; Mary Beth West, Executive Vice President and Chief Marketing Officer of Kraft Foods Inc.; and Mary Dillon, Executive Vice President and Global Chief Marketing Officer of McDonald's Corporation.

The three represent an incredible 13 billion dollars of Ad spend together, making this discussion one that is not to be missed.

The Cannes Debate, which launched in 2005, is a group discussion between the most influential people in the business addressing the most topical issues that are currently affecting the advertising and communications industry.
This year's hour-long Cannes Debate will take place on Friday 26th of June at 12:00 in the Palais des Festivals in Cannes.

Get it in the diary…

DeptA grab Irwin.

Dept.A the animation wing of HSI has taken on Stephen Irwin for UK and USA representation. A graduate of Central St. Martins College of Art & Design, with an MA in Communication Design, specialising in animation, he received the Best Emerging Talent award in 2005 from EMERGEANDSEE for his graduation film, ‘Dialog’. Since then he has received commissions from the UK Film Council & Film London, BBC New Talent and Animate Projects (Channel 4 / Arts Council England), and in 2008 was shortlisted for a British Animation Award for his music video for Lightspeed Champion.

Stephen continually pushes the boundaries of 2D. The Black Dog’s Progress is his latest showcase for his technical abilities, transforming his hand drawn film into a series of well-timed flipbooks all coming together to make one cohesive and surreal picture.

Check out some handywork here.

Yesterday...UKTV History seemed so far away...

Continuing its successful partnership with UKTV, Red Bee Media, have created a new identity for Yesterday the new incarnation of UKTV History. It is the third and final factual channel to rebrand ahead of the broadcaster’s lifestyle offerings next quarter and draws on a range of awe-inspiring world events, social movements and fondly remembered moments,

Carrying the strapline, “Where the past is always present”, UKTV tasked Red Bee Media to redefine what ‘history’ means by creating a powerful channel identity. Developing six idents and 15 on screen presentations, Red Bee Media had to cover a variety of historical periods including Ancient Rome, World War II, 1980’s, Victorian, Renaissance, Punk and Post-modern. All of the rebrand work is designed to engage viewers with the channel’s factual content, as well as the social and dramatic aspects of the past to make it more immediate and relevant to viewers.

Following the successful rebrand of UKTV’s entertainment portfolio as Dave, G.O.L.D., Watch and Alibi, Yesterday will be the third of the pay TV broadcaster's factual channels to be rebranded, following Eden and Blighty's launches on 26th January and 17th February 2009 respectively. The final wave of the network’s ambitious rebrand to create a portfolio of multiplatform brands will be completed in Q2 2009 with the re-launch of its lifestyle offerings.

Grey Group EMEA announces a reorganisation of its Amsterdam agency.

Grey Group EMEA announces a reorganisation of its Amsterdam agency today, with a concentration on strategic and creative leadership. The no-silos, all-creativity approach focuses on holistic solutions and flexible resourcing to meet the changing communications needs of clients.

As Executive Creative Directors, Colin Lamberton and Seyoan Vela take on new leadership responsibilities to head up Grey Amsterdam, reporting directly to Carolyn Carter, Grey Group EMEA CEO, with immediate effect.

Lamberton and Vela, known for their pioneering work methods as co-founders and Creative Directors of St. Lukes, joined Grey’s EMEA team in London in 2007. They provided the creative muscle behind two successful regional wins, Toshiba and Fortis. In May 2008 they moved with the Fortis win to Amsterdam as Executive Creative Directors, to rebuild the agency as a new kind of creative resource for Grey’s local and multinational clients.

Venue Change for Dubai IAF and LYNX.

The organisers of the Dubai International Advertising Festival and the Dubai Lynx Advertising Awards have announced that both events will now take place this month at the Dubai International Convention and Exhibition Centre.

Speaking on behalf of the organisers, Festival Director Steve Lane said, "We had been looking forward to opening this year’s festival at The Palladium and certainly hope to hold it there in 2010. For this year though, and with the event taking place next week, we all felt it would be best to return to the DICEC where the festival was held last year."

The seminars, workshops, exhibitions, Young Creatives Competition and Lynx Academy will now all take place in the Sheikh Rashid Hall of the DICEC, which is located at the head of Sheikh Zayed Road, with the Awards Ceremony and Dinner happening in the Sheikh Maktoum Hall of the DICEC.

Speakers at this year’s Festival include Bob Isherwood, PJ Pereira, Felipe Burgaz and Piyush Pandey amongst others.

Reel Opinion - Flavio Pantigoso

The first Reel Opinion of 09 is from the brilliant Flavio Pantigoso of Y&R Peru, who's top quality creative has been gracing both the website and DVD regularly for sometime now. He has kindly taken the time to cast his expert peepers over some of the latest and greatest work to fly into Reel Towers over the past month.

Flavio Pantigoso

Creative Director

Y&R Peru

Monster - Double Take

Agency: BBDO New York

Production: Epoch / Rattling Stick

Director: Daniel Kleinman

This is a funny idea, although not necessarily brilliant and without the penetrating depth of former executions by monster.com. I’m not sure if the value proposal of the brand gets very clear. The humorous premise that at work there are winners and losers is funny but, perhaps, a bit cruel at this time of layoffs around the world. Maybe, I would expect a greater empathy, a more concrete demonstration of what the brand can do for me at this moment.


Dairy Milk - Eyebrows

Agency: Fallon London

Production: MJZ London

Director: Tom Kuntz

That Gorilla put the bar really high. This execution is impeccable and fun, but looks a little bit more effect-based and puts forth a little bit more effort than Gorilla, which was insultingly daring to discard all premises of what should be "a classic advertising idea based on a clear reason-why." However, this is an execution fully conversant with the internet world, and I like the Cadbury's consistency of continuing to interpret with sublime liberty the concept of "a glass and a half full of joy" as the possibility of giving people a moment of pleasure.

Hulu.com - Alec in Huluwood

Agency: CPB Miami

Production: Pony Show Entertainment Los Angeles

Director: Peter Berg

Fantastic. A cynical, delirious and brilliant look regarding the theories about the alienating powers of television. Baldwin is excellent and the editing is clever. It's possibly the most memorable Super Bowl ad for me. "An Evil Plot to Destroy the world" is about creating a drama around the brand. It's accepting that, hey, this is TV Land. In other words, time to have some fun.


T-Mobile - Change of Routine

Agency: Saatchi & Saatchi London

Production: Partizan London

Director: Micheal Gracey

It feels neither fresh nor highly original. It's an idea that has been done before. But the problem with this piece is, basically, credibility. I really cannot digest the "naturality" of this collective manifestation of happiness. Everything about it feels like “too much advertising”. In the area of great collective ideas, Nike, Playstation, Adidas ... continue to rule.

Kia Soul - Cabin

Agency: Publicis Toronto

Production: Untitled Films Toronto

Director: Mark Gilbert

I must confess that I went to the website http://www.peerintoasoul.ca/ to help me understand this spot. From that point of view, the goal of this effort might be accomplished. But I had to look at the other two spots from this campaign on the website to assure myself that it was the idea that I truly thought think it was. Excellent production, intriguing, but the "I stopped doing what I thought I was important to do because my attention was caught by a car" is not only an overdone concept, but also makes me question whether or not I want to exchange four beauties for a car like this one.