DANNY VAIA JOINS FEEL
Young British commercials director Danny Vaia has announced his decision to join Feel films for U.K. commercials representation. Danny, who until recently, was one half of the directing duo Danny & Ezra, is best known for his Nike spots. The executions display a highly creative mix of live action and visual fx/animation often combined with humour.
Danny who studied architecture at Kingston and Westminster Universities before turning his attention to design and graphics, went on to create print campaigns for the likes of Playstation, Peugeot, Nike and Adidas to name a few.
In 2000 Danny teamed up with Ezra Holland to form half of the multi-disciplinary design and media collective General Lighting And Power where they combined their talents to make short films and 3D animation. They went on to direct pop promos for the likes of Groove Armada and Goldfrapp whilst at the same time adapting short films for use by clients such as Hoegaarden and Audi.
Following their move in 2006 to Serious Pictures, the duo directed a variety of spots for Clients such as Cobra Beer, Christian Aid, Black & Decker, Radox and J&B Whisky. In 2008 Danny & Ezra split as creative partners to pursue their individual directing careers.
Most recently, Danny has shot a series of idents for National Geographic. With this venture he became a member of a very select club - consisting of three members - of directors to have filmed commercials in zero gravity! The Reel covered the story last year – if you missed it (shame on you) its still online here.
SONY CALL ERIC FOR HELP
Sony Ericsson and mobile operator 3 are launching a nationwide competition on Facebook on the 16th March as part of a new campaign aiming to drive awareness of new handset, the C510 Cyber-shot.
The phone is the first to offer the Facebook Mobile application, a unique feature which allows users to receive their friends’ Facebook status updates automatically and as they happen. Facebook users are encouraged to become a friend of daredevil and all over dood Eric, who has been designed to create a venemous climate of facebook envy... So get ready to be green.
Every day for six weeks from 16th March, friends of Eric on Facebook can win prizes via his status by clicking through to www.sonyericsson.com/ericsstatus http://www.sonyericsson.com/ericsstatus
SOMETHING OUT OF NOTHING
Michael Jansen and Bas Korsten, highly awarded ex-DDB Executive Creative Directors and co-founders of Selmore, have officially started Nothing this week.
Nothing is an Amsterdam-based, independent entrepreneurial agency that delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally. The Nothing office, built entirely of cardboard, was designed by internationally recognized designers Alrik Koudenburg and Joost van Bleiswijk.
Michael Jansen had this to say:
“Nothing is about the power of ideas, about how a single idea can transform nothing into something. Using a cheap throw-away material to build a unique and memorable work space, seemed a good way to materialize this thought.”
Nothing’s goal is simple: turn consumers into brand advocates by any means to hand. This approach sees Jansen and Korsten creating meaningful brand experiences ranging from product innovation and store design, to employee training programmes and, yes, even TV campaigns.
Bas Korsten went on:
“Technological innovation is developing at an amazing pace and so is the role of social persuasion, due to the wildfire growth of online social networks and blogs. At the same time traditional mass communication is being met with increased cynicism. This means that brand advocates are quickly becoming a brand’s most valuable asset”.
Alongside Nothing is ‘Nothing Ventured’, the company’s in-house business concepts development arm. Nothing Ventured sees the likes of architects, industrial- and 3D- designers and online specialists come together to make their ideas happen. Current projects include an experiential measurement product, a web-based travel platform, an international webshop for young fashion designers and even a new sport, with all the accompanying commercial opportunities. These initiatives can be brought to market both as stand-alone ventures or to directly benefit clients.
Wow!
http://www.nothingamsterdam.com/.
MERIBEL POSTER COMPETITION
Every year the Meribel Cristal Festival launches a Poster Contest for European creatives.The aim of the contest is to create the Festival visual support that will be adapted on all the communication tools (website, flyers, press releases, catalogues, newsletters,...) The contest is free.
Deadline to return the projects:Friday 10 April 2009.
For more info check here!
CANNES ANNOUNCE NEW JUROR
Hispanic agency la comunidad announced today that co‐founder and creative director Jose Molla was chosen as the sole U.S. juror for the Outdoor Lions at the 56th International Advertising Festival ‐ Cannes Lions. The category, representing creativity in all forms of out‐of‐home media, including digital, billboard, and point of purchase, will be led by Jury President Akira Kagami, Global Creative Director for Dentsu Japan.
AND FINALLY…
We stumbled upon this website recently at The Reel - and felt that we had to share its magnificence with our loyal readers. Its nothing short of genius.
http://www.badpaintingsofbarackobama.com/
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