Newsreel 07/11/08

onedotzero

Office faves onedotzero are back with another festival to knock your little socks off.
Running from the 14th till the 16th of November the ODZ peeps are giving us another tasty dose of visionary new work and pioneering talent in the world of moving image, digital and interactive art in the form of “Adventures In Motion”.

The festival in partnership with (and at) BFI Southbank will be a mixture of innovative short films, animation, motion graphics, music videos, groundbreaking feature film
previews with director question and answer sessions, alongside interactive installations, explosive live audiovisual and music performances, artist discussions, hands-on toy-hacking workshops and parties.

This years highlights include include two one-night-only live audiovisual events at the BFI IMAX: an exclusive collaboration between mercury prize nominee Nitin Sawhney and Es Devlin, renowned stage designer who has worked with Carmen to Kanye West, and an AV triple-bill, featuring VJ crem de la crème: The Light Surgeons, D-Fuse and Hexstatic. Boasting the largest screen in the UK, and unique 6.0 surround sound system it really is all that and a flapjack.

For more info and tickets head to www.onedotzero.com/event.php?id=31182

Just don’t miss it!!

Cohen gets exclusive

Daniel Cohen the animator and live action director has decided to put all his work including his animation projects through HLA from where he will now be represented exclusively.
Best known for his Amnesty International ‘The Audition’ film he has been working on several new commercials projects recently and a new reel is now available through HLA Tel.

(0044) 207 299 1000 or http://www.hla.net/

Meribel Viral Winner

It’s rather chilly, packed full of fun and really tasty. No it’s not an ice cream, it’s the Meribel ad festival again!
The Meribel cats have been busy already and have announced the winner of their inaugural Meribel Ad Festival Viral Film contest. Entrants had a chance of winning a free stay at the 8th snazzy snow-fest and had to include the themes of creativity, liberty and humour.

The winner ‘bigger every year’ created by Pierre Duquesnoy and David Tamayo from Euro RSCG BETC 4D can be seen here, along with the other finalists:

www.meribel-adfestival.com/EN/filmviral.html

It's got FIVE on it

In this month’s UK Reel DVD we decided to look at the attention-grabbing brand identity created for Five in early October. Catching a brief moment with Nol Davis, Five’s Head Of Creative Services and Dominic Sykes, the channel’s On-Air Brand Director, we posed them a couple of questions about the reason for the rebrand, and the process of the idents’ creation.

What was the impetus behind the the recent Five rebranding?

The launch of our 2 new digital channels, Fiver and FiveUS, and our on-line family Five.tv, Demand Five & Five FWD created the perfect opportunity to refresh and reinvigorate the on-air brand and create a cohesive network feel to our brands. Equally the new demands on air time and new programme priorities required a developed creative strategy. The look, feel, tone of voice across all our platforms and touch points needed to be cohesive and focussed. We wanted to create a more stimulating viewing experience.

Why were a series of different production companies chosen to realise the idea?

Brand Bursts are continuity driven slices of entertainment that sit squarely at the heart of the Five spirit. Fun, eclectic, entertaining and stimulating they are a reflection of our Brand tonally rather than logo devices. Simple and engaging they are a series of vignettes that build a framework to expand creatively as we move the Brand forward. Each is a different take on a facet of Five and the project will become a rolling process with ongoing commissions. To capture the different facets/moments we developed a brief that allowed creative freedom but was cantered on the new Five strategic direction. We approached some of the best creative teams and production companies in the UK and beyond to allow us to express the brand in many ways. The response was immensely positive with an initial round of over 100 submissions. These were narrowed to a set of twenty ideas that went into production. Teams as varied as Partizan, Aardman Animations, Buck, Flynn and Rokkit were selected to create bursts that set the template for the project moving forward.