Hey gang! Don’t forget, if you want your news to feature in our not-at-all-copy-and-paste-with-a-few-bits-we-sly-in NewsReel just fling it at editor@thereel.net.
B&J get Indie
Amsterdam-based Indie has announced the news that delicious global ice-cream brand Ben & Jerry’s have appointed them, without a pitch, as their lead agency for the Netherlands market. The announcement follows the recent re-launch of Indie as a collaborative and independent hub.
Indie will begin working on the first campaign with immediate effect, the results of which will be launched early 2010. In line with its collaborative nature, Indie has already begun building the best team for the job, drawing from their pool of internal and external talent.
Mark Aink, Managing Partner for Indie, says: “We’re really looking forward to working with Ben & Jerry’s. It’s one of the world’s truly maverick brands with a unique DNA. Added to that, they are extraordinary people to work with. It’s one of the most special assignments we have ever been awarded so we’re raring to get to work.”
Sounds tasty.
Turn It Loose
On Wednesday night The Reel were fortunate enough to attend a special friends and family screening of Partizan’s new b-boy documentary ‘Turn It Loose’. Directed by promo helmer Alastair Siddons, the film follows (in super press release-o-vision) ‘the pulsating world of breakdancing and some of the best B-boys in the world throwing their entire bodies into battling to be number one on the planet’. OK, it’s not strictly ad related (although Red Bull gave the filmmakers full access, loved the darn thing and sponsored the launch in Edinburgh), but the we thought we’d shout about it as the stylish and involving movie should be on each of your ‘Must Watch’ lists.
More info here - http://www.edfilmfest.org.uk/whats-on/2009/turn-it-loose
Annex is the Woerd
Annex Films has signed the incredibly talented (and amazingly named) Sil van der Woerd. After studying Fine Arts at the Academy of Art and Design in Arnhem, the Netherlands, Sil made two short films “Duet” and Swim”. “Swim” went global and won several awards. From there he moved to Hollywood to study visual effects at Gnomon to perfect his technique. Sil uses film and mixed new media, live action and dominant soundtracks to express his fictitious, atmospheric worlds … which sounds right up The Reel’s cup of tea street.
Check out the prettiness here and here.
Albion bring two on
Albion London, the UK’s fast-growing independent agency, is gearing up to expand globally and is bringing in two star names to join its board as non-executive directors. John Farrell, who was responsible for all of Publicis Groupe’s specialised agencies and marketing services worldwide will become Albion’s non-executive chairman, working with agency CEO Jason Goodman and the board. Steve Henry, the award-winning joint-founder of HHCL, is joining as non-executive director to mentor Albion’s creative director Nick Darken and his team and help take the agency’s creative output to a new level. They will join a high-powered non-executive board that already includes serial internet entrepreneur, founder of Lovefilm and Index Ventures Partner Saul Klein and former Mindshare CEO Mandy Pooler, who is part of the senior management team at WPP’s Kantar division.
Frood for thought
Integrated marketing network iris has appointed John Frood to the newly created role of planning director for Europe, as the independent agency strengthens its regional management team.
Frood joins this month from Leo Burnett Group, where he was planning director for EMEA, responsible for driving integration across the group, which includes marketing services arm Arc. He will report into global executive planning director Sam Noble and will be responsible for driving new and existing business among iris’ European clients – which include Sony Ericsson, Shell, Heineken and adidas – as well as managing 360 integrated campaigns and building a network of best-in-class planning talent at iris’ offices across Europe.
Disqo goes to the Chappell
Adam Chappell is joining post-centric digital production company, Disqo, from 3rd August 2009. Chappell, a Mipcom-winning digital specialist with ten years experience in digital and TV entertainment, heralds a new era of growth and independence for Disqo, an offshoot of Golden Square Post Production, as it becomes more of a standalone company.
Chappell’s experience combines broadcast production with multiplatform content development. In 2006, he won the Mipcom award for ‘best content on a mobile platform’ with his development and production of On This Day in History for ITN On – ITN’s successful digital department. His Disqo mandate focuses on expanding its current commercials client base to include digital projects for brands and broadcasters. Chappell joins Disqo from Shine UK, where he worked hit TV properties, like MasterChef and The Biggest Loser, into digital. His final project was turning MasterChef into a superbrand with plans for an online community and real world food events with BBC Worldwide. Gregg Wallace describes him as ‘a good pud’ and a ‘big flavour’ … apparently.
No comments:
Post a Comment