CONTAGIOUS INFECTS CANNES… AGAIN
Our foxy sister-mag Contagious is back in Cannes again this year, taking the stand with Leo Burnett for another exciting instalment of the popular seminar: WILDFIRE.
Our foxy sister-mag Contagious is back in Cannes again this year, taking the stand with Leo Burnett for another exciting instalment of the popular seminar: WILDFIRE.
This year, it will be looking at 'Wildfire Stories'. What are they? I hear you shout… Well allow us to explain:
Digital technology has allowed for the creation of ever more immersive narratives, and the art of storytelling is no longer a linear one. This seminar will be looking at campaigns with a strong talkability factor to faster spread the word: branding strategies that incorporate user-generated or community elements, encouraging people to take on the next chapter; the alternate reality games and fragmented narratives that draw in millions of players; the PR disasters; the heart-warming collaborations; and the myriad ways in which people utilise new technologies to communicate their own personal stories, day in, day out.Leo Burnett and Contagious not only bring delegates the usual showcase of all the most innovative and intriguing creative work from around the world, they also help the audience tell their story. There’ll be plenty of interactivity, and some surprises along the way.
For time and place - just glance up to the shiny wildfire logo - and all will be revealed!
(Wednesday 24th June, Debussy Theatre, 4:00 PM)
Speakers this year include:
Kevin Flatt, EVP, Executive Creative Director of the Digital Practice - Leo Burnett, Arc USA
Marc Giusti, Group Chief Digital Officer - Leo Burnett UK
Follow them on the latest communication hype factory - Twitter: http://twitter.com/wildfirestories
And don’t forget to check out the Wildfire Tumblr page as well – its weapon: http://wildfire09.tumblr.com/
And don’t forget to check out the Wildfire Tumblr page as well – its weapon: http://wildfire09.tumblr.com/
GREY LAUNCHES THE SMALLEST WEBSITE IN THE WORLD
Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website.
The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam.
To reflect the philosophy that good things can come in small packages (we have been telling ourselves that at the Reel for years now), the service is launched with a micro-site http://www.greylite.nl/, a website so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.
PRODIGY SIGNS DIRECTOR MATT PALMER
PRODIGY has signed acclaimed director Matt Palmer for representation. Matt’s strong visual sense coupled with his subtle comedic style has created a solid reputation over the many years in advertising production.
Matt started his career as an art director where he developed his skills for some years. As he began to attract interest and become an in demand art director his visual style and creative approach to his work lead him into directing. His strength now lies in storytelling with a strong art director’s eye. Having successfully helmed commercials for clients such as Steinlager, Yellow Pages and Twisties, Matt has become an acclaimed director.
Jonathan Samway, Executive Producer of PRODIGY states ‘Matt is a supreme visual storyteller that is a product of 15 years as a professional filmmaker, I believe that Matt compliments our roster and we are honoured to have him join our team.
www.prodigyfilms.com/matt_palmer
IRIS APPOINTS BT'S KATHRYN PRITCHARD
Iris Worldwide has recently appointed former BT Head of Organisational Development and Design, Kathryn Pritchard, to the newly created role of Global Talent Director.
The appointment comes as the independent agency intensifies its focus on securing the best talent in the industry to help drive aggressive expansion plans across the globe. Pritchard will take up the role in July and will report in to the agency’s joint CEO and founder Stewart Shanley. Her remit will include Board level recruitment, building world class regional management capability and leadership development across the network.
Pritchard brings over 15 years of experience from senior HR roles held at BT, the Royal Mail, and the BBC and has a number of qualifications from some of the world’s finest business institutions including
THE BEATLES INVADE ROCKBAND
The ever famous fab four are to become the focus of the next incarnation of the huge Rockband videogame series. Passion pictures have stepped up to the plate once more with the mighty Pete Candeland to launch the new game… for a sneak peek… look here:
The Beatles: Rock Band game is to be launched in September 2009.
Title: Introduction Cinematic; The Beatles: Rock Band
Client: Harmonix/ MTV and Apple Corps
Production Company: Passion Pictures
Director: Pete Candeland
Producer: Debbie Crosscup
Executive Producer: Hugo Sands
Animation Director: Robert Valley
Character Design: Robert Valley, Ree Treweek (from Shy the Sun)
Backgrounds: Alberto Mielgo, Daniel Cacouault, Lukasz Pazera, Jim Bowers, Alan Aldridge
AND FINALLY...
Client: Harmonix/ MTV and Apple Corps
Production Company: Passion Pictures
Director: Pete Candeland
Producer: Debbie Crosscup
Executive Producer: Hugo Sands
Animation Director: Robert Valley
Character Design: Robert Valley, Ree Treweek (from Shy the Sun)
Backgrounds: Alberto Mielgo, Daniel Cacouault, Lukasz Pazera, Jim Bowers, Alan Aldridge
AND FINALLY...
Sometimes you see an ad, and all you can think is…
...What were they thinking...
No comments:
Post a Comment