NewsReel 29/05/09

Blac Ionica get augmented

Blac Ionica have recently completed the first ever augmented reality music video. Agency Devilfish approached to the Ionica team to design and direct an imaginative augmented reality music video for young new Columbia Records artist Julian Perretta - http://www.julianperretta.com/ride_my_star/

Built around his track "Ride My Star", the video is a 3D trip through Julian’s imagination as he searches for his girl. Using a combination of Flash and Papervision to create the 3d scenarios. This was then developed in Augmented Reality (which uses Flash, your webcam and a special printed "icon" tracker to create a fully immersive, interactive video.)

The pop-up book designs were created by London based directors Blac Ionica. Zerofractal Studios from Colombia programmed the video in Papervision and Flash, developed and created the accompanying interface.


This is the first time that Augmented Reality has been used on this scale in conjunction with a recording artist.

The icon/tracker will be handed out as part of a flyer at dates on Julian's tour supporting Girls Aloud. It will also be available to download Julian Perretta’s website.

"Ride My Star", is taken from Julian’s forthcoming debut album which will be released later this summer and is available as a free download here www.julianperretta.com

Athene Parker Joins Another

The wonderful Athene Parker has joined Another Film Company’s New Business Department working alongside Nicky Flemming.

An ex-commissioner at Virgin Records Athene has worked at both Streetlight films and Park Village. At Another she will work across their growing roster of quality Directors.

Paul King Signs to Stink


Director Paul King, responsible for the legendary Garth Marenghi and The Mighty Boosh to has signed to Stink for worldwide commercials representation.

King joins Stink with a background in TV and theatre direction, having carved a niche for himself as one of Britain's leading comedy craftsmen. Alongside collaborators Richard Ayoade, Noel Fielding and Julian Barrett, King has had a significant impact on the current shape of British comedy and the new wave of horrendous Hoxton haircuts.

And Finally….

Here is the new office fave Cassetteboy running wild on the nations favourite hate-show The Apprentice…

Enjoy



And here is a fabulous game from Doritos that allows you to duff up real people with dodgeballs… Just what you need for a Friday afternoon…

http://dodgeball.doritos.co.uk/game/