NewsReel 27/02/09

Kofi Cannes-an

Cannes Lions always attracts the big-hitters when it comes to speakers, and this year is no exception. Kofi Annan, former Secretary General of the United Nations, President of the Global Humanitarian Forum and David Jones, Global CEO of Havas Worldwide, CEO of Euro RSCG Worldwide and co-founder of One Young World, hold a crisis debate hosted by Hervé de Clerck, Dream Leader, ACT Responsible & Founder of AdForum, at the 56th International Advertising Festival on the human face of climate change and the role that only the creative community can play in changing Climate Change to Climate Justice. Phew!

In June 2008, ACT Responsible started working for Kofi Annan's Global Humanitarian Forum and together with David Jones, created a dedicated communications team working for Kofi Annan to raise awareness of human consequences of climate change all over the world. Kofi Annan, working in close co-operation with all the major non-governmental organisations (NGOs) in the framework of the Global Campaign for Climate Action will call on the Cannes Lions worldwide audience to support this work.

All the gumph you need to sign up to the fest (like you haven’t already) is here - http://www.canneslions.com/.

What’s a Mexican Thumb?


We love world TV firsts here on The Reel (especially Keith Chegwin’s todge-tastic ‘Naked Jungle’), so the news of a three-channel, three-minute, three-advert thumb based Mexican wave left us wafting out big digits in the air. Confused, don’t worry, this - http://goodstuff.lastminute.com/make-tv-history - will tell you all you need!

Shorter and Sweeter than ever


No, not Kylie or Nan’s latest shortbread, but London’s ONLY weekly short film meet Short and Sweet! The top evening of schmooze, booze and … oh yeah … top notch shorts is back and better than ever. The evening is re-launching on Monday 16 March at Cafe 1001, 91 Brick Lane.

If that wasn’t enough BAFTA have also chosen Short & Sweet for the 3rd year running as the London venue to screen all the BAFTA short film and short animation nominees for 2009! The special screenings will take place on 23 March and 30 March at Cafe 1001.

Bon viewing!

…and finally


We know you like a tasty bit of Friday fun pudding after your news dinner, so how’s about this for a bit of branded enjoytainment. Slightly late off the mark considering the game was released a good three months ago on Xbox360 and PlayStation3, Mirror’s Edge 2D is a flash version of EA’s innovative first-person free-runner … only in 2D. Created in association with EA by Borne Games, the creator of online fave Fancy Pants Adventure, the game is a smooth and surprisingly compelling reinvention of the originals mechanics. With high scores and game progress recorded online, this timewaster is certain to fill up many coffee breaks to come!

http://www.mirrorsedge2d.com/