NewsReel 12/12/08

GABER BECOMES TRANSPARENT

Yariv Gaber commits to London production company Transparent for UK representation and more.
Having established Gaber in the UK Transparent now intends to pursue more work in the Global arena.
Gaber's much anticipated Global campaign for Herbal Essences 'Great Escapes' series launches in the UK early next month.

To view Yariv's work go to: http://www.transparentuk.com/directors/gaber/gaber_01.html

To see the other fanstastic directors represented by Transparent go to: http://www.transparentuk.com/p_directors.html



THE BULLY BROTHERS ARE IN TOWN…

Bully Bros. Post (www.bullybrospost.com), a new full-service post and visual effects facility in Santa Monica, CA has been opened by Creative Director/Lead Effects Artist Kiki Chansamone and Executive Producer Jason Forest. The all-new facility, located at Christopher Sliney’s Playground Media Group, will specialize in full-service HD finishing for spots, expert compositing, RED and P2 conversions, 3D previz/storyboarding and on-set vfx supervision.

They have special emphasis on end-to-end workflow creation and full visual effects design and supervision for commercials. Chansamone comes to Bully Bros. after nine years as lead Inferno Artist at R!OT in Santa Monica, and Forest is the founder/Executive Producer of TV spot production house Bully Pictures in Marina Del Rey, CA.The new facility has been hot right out of the gate, finishing campaigns for IW Group (Wal-Mart and Met-Life), DraftFCB (Taco Bell), Bozell/Jacobs (Alegent Health), Ogilvy & Mather (Nature Made), and Chiat/Day (Visa).

Chansamone and Forest have been good friends since meeting on a Bacardi campaign several years ago, and that friendship has fueled their special vision for Bully Bros. Post. “We started Bully Bros. Post with the goal of creating a ‘family’ atmosphere, not just for ourselves, but for our clients as well,” Chansamone states. “Artistically and technologically, we want to build a company that is based on working with well-known brands for well-known agencies.”

For more info go over to http://www.bullybrospost.com/

Nike says farewell to Ajax Top-scorer... and appoint S-W-H

11 December 2008, Amsterdam – Following news of Klaas-Jan Huntelaar’s transfer from Ajax to Real Madrid, Nike says what’s really on fans’ minds. The campaign is the first piece of work to come out of newly appointed Amsterdam-based agency S-W-H (Dutch Advertising Agency of the Year) who join Nike’s roster.

The ad, a parody of the Amsterdam flag, is placed on the back-page of the Metro newspaper – a favourite amongst Amsterdammers. The campaign will also be seeded online via Facebook, Hyves and Myspace and banners on Ajax fan sites.

Though currently sidelined with an ankle injury, Huntelaar (25) famously scored an impressive 33 goals for Ajax in last season’s league games, becoming the Dutch Eredivisie’s top-scorer, and will be sorely missed by fans of the Amsterdam-based club.

Lode Schaeffer, Creative Director and Partner of S-W-H says:

“When Nike brought this to our attention, we really wanted to send out a message to Ajax fans that they could really identify with. The ad really does say it all – it’s exactly what Ajax fans are now thinking. The message pays tribute to how much Huntelaar will be missed and reflects how much of an impact he has had at Ajax.”

About working for Nike, S-W-H’s Managing Partner, Mark Aink, says:

“Nike is world-renowned for their creative approach to advertising and we look forward to adding our idiom to that legacy. Our task, together with Nike, is to create work that reverberates amongst the audience. We should be right on the pulse and engage people with the brand again. Currently we’re working on six campaigns which should see the light of day starting early next year”

For more info go to http://www.s-w-h.com/