Due to the all too regular practice of inept builders hacking through mains cables, this week's newsletter could not be sent out on Friday. Please accept our apologies if you were eagerly awaiting for it to drop into your inbox. Next week (fingers crossed) we should be back to normal. As always, please send any news and press releases to sam@thereel.net and we'll do our best to include it here.
MTV Switch On
MTV Switch, the MTV Networks International backed project to present messages on global warming and reducing carbon footprints, has launched for 2008. A series of public service announcements created by 180 Amsterdam, Selmore and Cake, and Ecopop, along with five short films by Element form the crux of the campaign. The work will be aired in 162 countries, to a potential audience of 560 million viewers. John Jackson, Director of Social Responsibility, MTV International, said of the project, ‘We are incredibly thrilled and honored to work with such forward-thinking international creative agencies in producing compelling work to continue to engage youth on this extremely important global issue.’
We will be doing a special feature on MTV Switch next week, but if you can’t wait until then to see the work then go to the website.
A Brazilian goes to Work
Work Club are continuing their recent recruitment drive and have added Brazilian art director Rodrigo Lebrun. 29-year old Lebrun has worked across many notable South American agencies, including Ogilvy where he art directed global brands like Coca-Cola, BMW, Reebok and Honda. Work Club creative director Andy Sandoz said of the appointment, ‘Rodrigo’s addition increases our cultural diversity and further strengthens our ideas. He’s disappointing at football though.’
Short and Sweet
Adelphoi Films are taking over Short and Sweet this week, at the usual time and place . Old and new films will be shown from the following directors:
Nick Ball, Freya Elliot, Desperate Optimists, Luke McCarthy, Tokyo Plastic, Tim Haines & Jasper James, Matt Lambert, Ben Whitehouse, Tomas Garcia, and Bruce Haines.
MONDAY: Cafe 1001, 91 Brick Lane
Films start at 7.30pm
TUESDAY: AKA Bar, 18 west central street.
Films start at 7.30pm
The musical maestros will also be bringing along some DJs to entertain the crowd. Click here for more info.
YoungGuns
August YoungGun of the Month has been announced, judged by Josh Lancaster from Colenso BBDO, Professional YoungGun of the Month went to Matt Sellars and Cory Bellringer from Y&R Auckland for their Microsoft Anti-virus campaign. The Student Award went to Ana C. Galvez from The Art Institute of California for her Monster.com work.
In other YoungGun related news, the 2008 Award is open for entries and the 2008 Creative Brief will be available to view on the website on Monday 15th September. Click here for more info.
MTV Switch On
MTV Switch, the MTV Networks International backed project to present messages on global warming and reducing carbon footprints, has launched for 2008. A series of public service announcements created by 180 Amsterdam, Selmore and Cake, and Ecopop, along with five short films by Element form the crux of the campaign. The work will be aired in 162 countries, to a potential audience of 560 million viewers. John Jackson, Director of Social Responsibility, MTV International, said of the project, ‘We are incredibly thrilled and honored to work with such forward-thinking international creative agencies in producing compelling work to continue to engage youth on this extremely important global issue.’We will be doing a special feature on MTV Switch next week, but if you can’t wait until then to see the work then go to the website.
A Brazilian goes to Work
Work Club are continuing their recent recruitment drive and have added Brazilian art director Rodrigo Lebrun. 29-year old Lebrun has worked across many notable South American agencies, including Ogilvy where he art directed global brands like Coca-Cola, BMW, Reebok and Honda. Work Club creative director Andy Sandoz said of the appointment, ‘Rodrigo’s addition increases our cultural diversity and further strengthens our ideas. He’s disappointing at football though.’Short and Sweet
Adelphoi Films are taking over Short and Sweet this week, at the usual time and place . Old and new films will be shown from the following directors:Nick Ball, Freya Elliot, Desperate Optimists, Luke McCarthy, Tokyo Plastic, Tim Haines & Jasper James, Matt Lambert, Ben Whitehouse, Tomas Garcia, and Bruce Haines.
MONDAY: Cafe 1001, 91 Brick Lane
Films start at 7.30pm
TUESDAY: AKA Bar, 18 west central street.
Films start at 7.30pm
The musical maestros will also be bringing along some DJs to entertain the crowd. Click here for more info.
YoungGuns
August YoungGun of the Month has been announced, judged by Josh Lancaster from Colenso BBDO, Professional YoungGun of the Month went to Matt Sellars and Cory Bellringer from Y&R Auckland for their Microsoft Anti-virus campaign. The Student Award went to Ana C. Galvez from The Art Institute of California for her Monster.com work.
In other YoungGun related news, the 2008 Award is open for entries and the 2008 Creative Brief will be available to view on the website on Monday 15th September. Click here for more info.
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