As always, please send any news and press releases to sam@thereel.net and we'll do our best to include it here. If you are wondering why there's no mention of Cannes here then go to this week's feature post and all will be revealed.
Kiss a StrawberryFrog and it'll turn into...Amsterdam Worldwide
StrawberryFrog B.V. Amsterdam, the international, full service advertising and branding agency, has re-branded as Amsterdam Worldwide. The name reflects the new ethos of ‘Ideas without borders’ for the agency who specialise in communciations for blue chip clients including Chevrolet and Panasonic. The new name Amsterdam Worldwide emphasises the sense of freedom and creativity associated with the city but it also reinforces the agency’s credentials as a creator and implementer of pan–European and global work. Brian Elliott, Founder and Chief Executive of Amsterdam Worldwide, said, ‘The advertising business has changed radically, so we’ve changed to reflect that with a new name and a new philosophy that reinforces our point of difference as an international agency steeped in communications innovation and creativity.’ The agency has received critical acclaim for their latest work including The ‘Made of Japan’ campaign for ASICS Onitsuka Tiger.
All about advertising
The hit ABC show ‘The Gruen Transfer’ – an Australian TV programme that takes an in-depth look at adland - recently screened the first of the viewer-generated ads created using the mash-up tool developed by Johnny Kung Fu at The Feds. This is new territory for viewers in Australia – and the world - as they can now take television content and change it to the way they want to see it. The software has become an integral part of the programme and more than six-thousand ads have been created by viewers and posted on the website – achieving an impressive two-hundred-thousand views. ‘The viewer is no longer passive but highly connected,’ declares Adam Callen, team leader of Johnny Kung Fu. Indeed, the software is really user friendly and gives Joe Public a unique opportunity at having a go at what you lucky folks do on a daily basis! Check out the programme and the ‘Consumer’s Revenge’ software here.
Mainframe heads 'oop' North
Mainframe – a London-based independent graphics and animation studio servicing the broadcast and marcoms industries – has announced the opening of its new Manchester office, ‘Mainframe North’. The opening coincides with a high-profile recruit in the shape of former Virgin Media Head of Design, Lee Walker.
Mainframe North has been established to provide a local service for Mainframe’s loyal Midlands and North England based clients such as BBC Manchester. Headed by Chris Hardcastle (former Mainframe Head of Production in London), the satellite office will also act as an overflow for the London HQ’s burgeoning workflow.
‘We’ve developed strong relationships with clients that result in a lot of repeat business… so much so it made sense to add-value for our Northern clients by providing a more convenient localised service,’ said Adam Jenns, Mainframe’s owner and MD.
Comedy Smalls are ready to be aired
The Comedy Smalls short list of five has been revealed. The five films are:
WELLDUN - A New Prescription Medication – Dir. Dorian G. Stone
Piss Artists – Adventures of The Workshy – Dir. Simon Sprackling
Matt, Ben and Buscemi - Dir. Liam Johnston and Stuart Hamilton
Speechless – Dir. James Cooper
Metermob – Dir. James Spence
To view the five contenders click here. The winner will be announced at The Comedy Smalls Awards on the 9th July.
All about advertising
The hit ABC show ‘The Gruen Transfer’ – an Australian TV programme that takes an in-depth look at adland - recently screened the first of the viewer-generated ads created using the mash-up tool developed by Johnny Kung Fu at The Feds. This is new territory for viewers in Australia – and the world - as they can now take television content and change it to the way they want to see it. The software has become an integral part of the programme and more than six-thousand ads have been created by viewers and posted on the website – achieving an impressive two-hundred-thousand views. ‘The viewer is no longer passive but highly connected,’ declares Adam Callen, team leader of Johnny Kung Fu. Indeed, the software is really user friendly and gives Joe Public a unique opportunity at having a go at what you lucky folks do on a daily basis! Check out the programme and the ‘Consumer’s Revenge’ software here.
Mainframe heads 'oop' North
Mainframe – a London-based independent graphics and animation studio servicing the broadcast and marcoms industries – has announced the opening of its new Manchester office, ‘Mainframe North’. The opening coincides with a high-profile recruit in the shape of former Virgin Media Head of Design, Lee Walker.
Mainframe North has been established to provide a local service for Mainframe’s loyal Midlands and North England based clients such as BBC Manchester. Headed by Chris Hardcastle (former Mainframe Head of Production in London), the satellite office will also act as an overflow for the London HQ’s burgeoning workflow.
‘We’ve developed strong relationships with clients that result in a lot of repeat business… so much so it made sense to add-value for our Northern clients by providing a more convenient localised service,’ said Adam Jenns, Mainframe’s owner and MD.
Comedy Smalls are ready to be aired
The Comedy Smalls short list of five has been revealed. The five films are:
WELLDUN - A New Prescription Medication – Dir. Dorian G. Stone
Piss Artists – Adventures of The Workshy – Dir. Simon Sprackling
Matt, Ben and Buscemi - Dir. Liam Johnston and Stuart Hamilton
Speechless – Dir. James Cooper
Metermob – Dir. James Spence
To view the five contenders click here. The winner will be announced at The Comedy Smalls Awards on the 9th July.
89 Edit get a Butler
New York and Santa Monica based 89 Edit has hired Gail Butler as Executive Producer at their Santa Monica office. Gail has over a decade’s experience in the post-production industry and was formerly a Senior Producer at The Whitehouse in Santa Monica.
Crichton joins BuderEngel
Crichton joins BuderEngel
San Francisco based full service agency BuderEngel has hired a new Director of Interactive Services/Partner. Chris Crichton, most recently Senior Vice President of Operations at interactive marketing solutions firm Questus, previously worked for Legas Delaney and Mekanism. Andy Narraway, BuderEngel's COO/Partner said of Chrichton’s appointment, ‘We've been very systematic about our growth…we have been looking for the right person for a commensurate amount of time too and met a lot of job candidates without finding anyone of Chris' calibre, experience, knowledge, analytics and strategic thinking.’
Weber and Dillon go to Work
Weber and Dillon go to Work
Work Club has completed a double recruitment with the announcement that Lawrence Weber (formerly of Fallon’s Hyper Happen) is joining them as Production Director and Jo Dillon (formerly of Channel 4) as Head of Film.
Weber previously worked as Project Director for Fallon & Naked’s Hyper Happen where he produced the 2007 Cannes Cyber Lion shortlisted The Passenger campaign for Nokia.
Dillon previously worked for Channel 4’s 4Creative as a combined agency and production company producer. Her seven-and-a-half year stint working with the broadcaster’s creative director, Brett Foraker, produced a black D&AD pencil for Channel 4’s 2005 rebrand campaign.
Weber and Dillon have been recruited as part of Work Club’s wider policy of transparently outsourcing all production as means of securing the most appropriate expertise for each job’s varying specifications. Weber and Dillon will play key roles in building and nurturing a network of hi-end production partners.
Weber previously worked as Project Director for Fallon & Naked’s Hyper Happen where he produced the 2007 Cannes Cyber Lion shortlisted The Passenger campaign for Nokia.
Dillon previously worked for Channel 4’s 4Creative as a combined agency and production company producer. Her seven-and-a-half year stint working with the broadcaster’s creative director, Brett Foraker, produced a black D&AD pencil for Channel 4’s 2005 rebrand campaign.
Weber and Dillon have been recruited as part of Work Club’s wider policy of transparently outsourcing all production as means of securing the most appropriate expertise for each job’s varying specifications. Weber and Dillon will play key roles in building and nurturing a network of hi-end production partners.
This week's NewsReel was compiled with the much appreciated assistance of our intern Rory Cook - fresh out of his GCSEs!
No comments:
Post a Comment